Blogs

Featured Articles & Posts

Blog post By Paula Chiocchi on 2021-04-29

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Don’t Leave Your #DigitalMarketing Campaigns on Autopilot: Use These 3 Data Strategies Instead

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Blog post By Paula Chiocchi on 2021-04-21

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Do These 6 Things to Spring Clean & Supercharge Your Database

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Blog post By Paula Chiocchi on 2021-04-14

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Creating a Data Culture that Fuels Campaign ROI and a Competitive Edge

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Blog post By Paula Chiocchi on 2021-03-31

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3 Ways B2B Marketers Talk, Target & Engage in the Next Normal

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Blog post By Paula Chiocchi on 2021-03-24

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'Smart Cookie' Alternatives for Targeted Advertising Without Cookies

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Blog post By Paula Chiocchi on 2021-03-17

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Be a #DataBoss: How to Turn Data Insights into Business Impact

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Blog post By Paula Chiocchi on 2021-03-10

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4 Powerful Lessons from Spotify to Fuel #B2BMarketing Transformation Now

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Blog post By Paula Chiocchi on 2021-03-03

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What Digital Marketers Need Now: Data That Works Together

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Blog post By Paula Chiocchi on 2021-02-24

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ICYMI: OMI Is Now Live in the LiveRamp Data Marketplace!

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Blog post By Paula Chiocchi on 2021-02-17

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5 Ways to Leverage Your Biggest Asset (Customer Data) to Drive New #B2B Growth

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Blog post By Paula Chiocchi on 2020-11-02

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How Quality Data & Identity Graphs Are Changing Digital Marketing: OMI Announces Availability of B2B and Medical Market Contact Data on LiveRamp Data Marketplace

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Blog post By Paula Chiocchi on 2021-01-27

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The State of B2B Marketing Data: 5 Things You Need to Know

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Blog post By Paula Chiocchi on 2020-12-24

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The Top 10 Topics Digital Marketers Cared the Most about in 2020

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Blog post By Paula Chiocchi on 2020-12-09

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10 Trends Driving Digital Marketing Transformation in 2021

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Blog post By Paula Chiocchi on 2020-11-25

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What is next in Digital Marketing? Top Predictions for 2021

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Blog post By Paula Chiocchi on 2020-11-19

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B2B Contact Data: The Essential Foundation for Your Digital Marketing

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Blog post By Paula Chiocchi on 2020-11-11

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Why Email and Digital Marketing Are the Right Choices for Acquiring New Customers Now

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Blog post By Paula Chiocchi on 2020-11-05

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State of SMB: How to Reach and Convert Small Business Targets In Today's Climate

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Blog post By Paula Chiocchi on 2020-10-21

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Two New Ways to Use Data to Adapt to Today's Changing B2B Sales Landscape

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Blog post By Paula Chiocchi on 2020-10-14

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Third-Party Data Is Driving Digital Marketing -Here's Why

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Blog post By Paula Chiocchi on 2020-10-07

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Don't Be Annoying: How to Stop Frustrating Prospects and Start Giving Them What They Want

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Blog post By Paula Chiocchi on 2020-09-23

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What's Next for Digital Marketing? 4 Ways to Move Forward Without Cookies

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Blog post By Paula Chiocchi on 2020-09-16

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4 Reasons Third-Party Data Is Essential for Today's B2B Marketers

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Blog post By Paula Chiocchi on 2020-09-02

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Digital Marketing Is on Fire: 5 Ways to Leverage It Further

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Blog post By Paula Chiocchi on 2020-08-26

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Digital Marketers as Mind Readers: 2 Ways to Gain Insight into the Buyer's Mind

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Blog post By Paula Chiocchi on 2020-08-19

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Read My Mind: 3 Ways to Use Data to Fuel Greater #DigitalMarketing Impact

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Blog post By Paula Chiocchi on 2020-08-12

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3 Top ABM Trends & Takeaways Digital Marketers Need to Know Now

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Blog post By Paula Chiocchi on 2020-08-05

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Digital Marketing Reset: 3 Conversation Starters for a Cookie-Less Future

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Blog post By Paula Chiocchi on 2020-07-29

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4 Ways to Target and Reach the Right Executives Wherever They Might Be

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Blog post By Paula Chiocchi on 2020-07-22

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Forging a New Path: How to Align with Today’s B2B Buyer Journey

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Blog post By Paula Chiocchi on 2020-07-15

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SOHO Strategy: How Well Are You Targeting the High-Value SOHO Market?

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Blog post By Paula Chiocchi on 2020-07-08

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Bridging the Sales & Marketing Divide: 3 Reasons It Should Be a Top Priority

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Blog post By Paula Chiocchi on 2020-07-01

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3 Ways to Break Down Data Siloes and Create More Personalized Emails

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Blog post By Paula Chiocchi on 0202-06-24

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Stop, Look, and Listen: 5 Steps for B2B Marketing During a Crisis

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Blog post By Paula Chiocchi on 0202-06-17

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Get Ready to Pivot: 4 Tips for Sharp Marketing in Tough Times

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Blog post By Paula Chiocchi on 2020-06-10

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Words of Marketing Wisdom & Lessons Learned from My 20+ Years as a Business Owner

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Blog post By Paula Chiocchi on 2020-06-03

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Use These 5 Lead Strategies To Turn Prospects into Paying Customers

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Blog post By Paula Chiocchi on 2020-05-27

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How’s Your Email Marketing EQ? 5 Tips for Hitting the Right Mark with Your Email Strategy

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Blog post By Paula Chiocchi on 2020-05-20

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5 Moves B2B Email Marketers Need to Make Now to Repair Decaying Data

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Blog post By Paula Chiocchi on 2020-05-13

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News Flash: Data Is Still the Biggest Marketing Challenge:

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Blog post By Paula Chiocchi on 2020-04-22

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Content with a Purpose: 3 Ways to Create for Buyers in the B2B Marketing Funnel

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Blog post By Paula Chiocchi on 2020-04-29

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Your Email List Just Got Way More Important: 4 Steps to Clean It Up Fast

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Blog post By Paula Chiocchi on 2020-04-08

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Don’t Be Tone Deaf: 7 Email Marketing Tips for Challenging Times

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Blog post By Paula Chiocchi on 2020-04-01

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5 Tips for Using Influencers to Bolster Your B2B Marketing Campaigns

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Blog post By Paula Chiocchi on 2020-03-25

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Back to Basics: Use These 5 Essential Elements to Power Your B2B Email Campaigns

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Blog post By Paula Chiocchi on 2020-03-19

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Differentiation Is So Yesterday: 5 Modern Ways to Make Your Messages Stand Out with Today’s Buyers

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Blog post By Paula Chiocchi on 2020-03-11

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Programmatic Performance Metrics Got You Down? Use Data These Three Ways to Zero in on High-Value Targets

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Blog post By Paula Chiocchi on 2020-03-04

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5 Content Types That Move Prospects through the Sales Funnel via Email

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Blog post By Paula Chiocchi on 2020-02-26

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Small But Mighty: 4 Tips for Simplifying SMB Prospecting

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Blog post By Paula Chiocchi on 2020-02-21

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The Good, the Bad and the Ugly: Dirty Databases and Email Marketing

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Blog post By Paula Chiocchi on 2020-02-05

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Drive Business Outcomes with These 4 B2B Content Marketing Strategies

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Blog post By Paula Chiocchi on 2020-01-29

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5 Essential Ways to Elevate Email Campaign Success in 2020

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Blog post By Paula Chiocchi on 2020-01-22

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A Living FileTM Approach: 3 Tips for More Successful Email Marketing Campaigns

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Blog post By Paula Chiocchi on 2020-01-15

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Email Marketing Is Evolving: 4 Keys to Success in 2020

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Blog post By Paula Chiocchi on 2020-01-08

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Reset Your Lead Gen ROI: 5 New Year’s Resolutions for Email Marketers

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Blog post By Paula Chiocchi on 2019-12-18

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Digital Marketing Trend: Cookies Crumbling as IP Address Lookup Advances

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Blog post By Paula Chiocchi on 2019-12-11

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2020 Vision: 5 Email Marketing Trends Heading into the Next Decade

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Blog post By Paula Chiocchi on 2019-11-20

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Email Marketing Strategy: 5 Reasons to Think Long Term When Measuring Email Campaign Success

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Blog post By Paula Chiocchi on 2019-11-13

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6 Email Marketing Strategies Startups Can Use to Drive Revenue

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Blog post By Paula Chiocchi on 2019-11-06

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10 Ways to Level Up Your Email Acquisition Marketing Campaigns & Increase Sales OMI Launches Complimentary, Educational Video Series

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Blog post By Paula Chiocchi on 2019-10-30

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Intent Monitoring: Getting More Out of Data to Reach the Right Prospects at the Right Time

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Blog post By Paula Chiocchi on 2019-10-23

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6 Powerful Marketing Performance Stats to Simplify Your 2020 Planning

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Blog post By Paula Chiocchi on 2019-10-16

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3 Simple Actions Marketers Can Take to Put the Customer First

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Blog post By Paula Chiocchi on 2019-10-09

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6 Ways to Use Micro-Targeting to Reach High-Value Sales Prospects

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Blog post By Paula Chiocchi on 2019-10-02

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The Data Quality Trap and Its Impact on Marketing Spend

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Blog post By Paula Chiocchi on 2019-09-11

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4 Marketing Tips for Accelerating the B2B Buying Journey

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Blog post By Paula Chiocchi on 2019-09-04

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How to Use Audience Mirroring to Drive Customer Growth

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Blog post By Paula Chiocchi on 2019-08-21

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6 Ways to Rev Up Your Revenue Pipeline with Email Acquisition Campaigns

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Blog post By Paula Chiocchi on 2019-08-14

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How to Balance Human and Digital Touch Points: 6 Tips for Email Marketers

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Blog post By Paula Chiocchi on 2019-08-08

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Oops You Did It Again: Three Common Email Mistakes (and How to Fix Them)

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Blog post By Paula Chiocchi on 2019-07-31

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Now Hear This! 6 Tips for Grabbing Your Audience’s Attention via Email

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Blog post By Paula Chiocchi on 2019-07-24

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This is Only a Test: 4 New A/B Testing Ideas to Improve Email Campaign Results

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Blog post By Paula Chiocchi on 2019-07-03

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7 Essential Tips for Growing Your Business with Acquired Email Data

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Blog post By Paula Chiocchi on 2019-06-26

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B2B vs. B2C Marketing: Are There More Similarities or Differences?

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Blog post By Paula Chiocchi on 2019-06-12

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Reflect on This: 5 Steps to Audience Mirroring Success with Email Marketing

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Blog post By Paula Chiocchi on 2019-06-05

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Summer’s Here: 4 Sun-sational Email Campaign Ideas

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Blog post By Paula Chiocchi on 2019-05-29

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6 Essential Email Marketing Do’s and Don’ts for Improving Campaign Performance

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Blog post By Paula Chiocchi on 2019-05-22

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Be Email Inclusive: 5 Tips for Designing Your Campaigns for Maximum Accessibility

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Blog post By Paula Chiocchi on 2019-05-15

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Omni-Channel Still Matters: 5 Fresh Tips for Marketers

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Blog post By Paula Chiocchi on 2019-05-08

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5 Ways to Use Email to Increase Customer Lifetime Value

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Blog post By Paula Chiocchi on 2019-05-01

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New Trends & Tech That Boost Email-Based Customer Acquisition

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Blog post By Paula Chiocchi on 2019-04-24

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5 Ways to Use Psychology to Elevate Email Campaign Results

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Blog post By Paula Chiocchi on 2019-04-18

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Beyond Just ‘Thank You’: 6 Welcome Email Strategies to Engage Your New Subscribers

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Blog post By Paula Chiocchi on 2019-03-27

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6 Key B2B Marketing Trends Driving New Customers and Revenue

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Blog post By Paula Chiocchi on 2019-03-20

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5 Ways to Use Email to Ensure a Successful Business Event

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Blog post By Paula Chiocchi on 2019-03-13

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Millennials Hold the Power Today: 4 Ways to Win Their Business

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Blog post By Paula Chiocchi on 2019-03-06

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B2B Growth Hack: Outpace Your Competitors with These 5 Essential Data Strategies

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Blog post By Paula Chiocchi on 2019-02-27

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5 Must-Have Triggers for Sending Automated Email to Your Prospects

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Blog post By Paula Chiocchi on 2019-02-20

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4 Essential Data Strategies That Lead to Business Growth

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Blog post By Paula Chiocchi on 2019-02-13

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Social Media Backlash? 6 Reasons Email Remains Popular with Marketers and Users

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Blog post By Paula Chiocchi on 2019-02-06

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Email: 4 Ways to Use It to Link Customer Acquisition and Retention

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Blog post By Paula Chiocchi on 2019-01-30

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The Future Is Now: How AI Is Powering Hyper-Personalized Email Marketing

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Blog post By Paula Chiocchi on 2019-01-23

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4 Ways to Earn Gen Z’s Attention, Trust and Loyalty with Email

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Blog post By Paula Chiocchi on 2019-01-16

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Getting Real with AI: How to Combine It with Email Marketing to Supercharge Your Lead Gen Efforts Now

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Blog post By Paula Chiocchi on 2019-01-09

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Leveraging Customer Acquisition Data to Power 2019 Growth: 4 Myths Busted

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Blog post By Paula Chiocchi on 2019-01-02

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Make It Your Year: 6 Tips for Advancing Your Marketing Career in 2019

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Blog post By Paula Chiocchi on 2018-12-19

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Where is Email Marketing Headed in 2019? Top 5 Trends That Will Have an Impact

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Blog post By Paula Chiocchi on 2018-12-05

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Looking for Customer Acquisition Data? Know the 6 Cs of Data Quality

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Blog post By Paula Chiocchi on 2018-11-28

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How to Prioritize Your 2019 MarTech Spend: How Email Factors In

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Blog post By Paula Chiocchi on 2018-11-22

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The Complex B2B Sales Journey: How to Simplify It with Email Marketing

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Blog post By Paula Chiocchi on 2018-11-14

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Email: 6 Ways to Use It to Link Customer Acquisition and Retention

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Blog post By Paula Chiocchi on 2018-11-07

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Marketer’s Crystal Ball: The Top B2B Challenges Ahead & How to Overcome Them

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Blog post By Paula Chiocchi on 2018-10-31

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Thinking Small: 9 Steps to Effectively Reach & Engage SMB Customers

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Blog post By Paula Chiocchi on 2018-10-24

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Always Be Automating: Why & How to Get Email Automation Right

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Blog post By Paula Chiocchi on 2018-10-17

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The Struggle Is Real: Why B2B Marketers Can’t Get Data Quality Right And What They Can Do About It

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Blog post By Paula Chiocchi on 2018-10-10

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Two Simple Email Marketing Strategies to Elevate Your End-of-Year Business Success

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Blog post By Paula Chiocchi on 2018-10-03

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8 Email Deliverability Strategies for Driving Higher Q4 Sales

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Blog post By Paula Chiocchi on 2018-09-26

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4 Simple Ways to Segment Emails and Win More Customers

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Blog post By Paula Chiocchi on 2018-09-19

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6 Ways to Crush Your Fall & Winter Holiday Email Campaigns

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Blog post By Paula Chiocchi on 2018-09-06

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How to Zero In on the Right Prospects & Win More Customers with Email

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Blog post By Paula Chiocchi on 2018-08-29

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My 4 Top Tips for Reaching the C-Suite with Email Campaigns

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Blog post By Paula Chiocchi on 2018-08-22

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Testing 1-2-3: Simplify Your Email A/B Testing with These 4 Strategies

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Blog post By Paula Chiocchi on 2018-08-15

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The State of Email Marketing: 3 Top Trends to Know Now

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Blog post By Paula Chiocchi on 2018-08-08

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Re-Sending Email: the Pros, the Cons & 8 Suggestions for Striking a Balance

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Blog post By Paula Chiocchi on 2018-07-25

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6 Ways to Harness Data to Supercharge Your Email Campaigns

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Blog post By Paula Chiocchi on 2018-07-18

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Rate Your 2018 B2B Marketing Performance: 6 Ways to Benchmark Your Year

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Blog post By Paula Chiocchi on 2018-07-11

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7 Ways to Use Email to Ignite Interest from Your App Users

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Blog post By Paula Chiocchi on 2018-06-27

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What Today’s B2B Buyers Want: 5 Ways to Convert Them into Customers

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Blog post By Paula Chiocchi on 2018-06-13

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2018 SiriusDecisions Summit: 5 Takeaways for Customer Acquisition

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Blog post By Paula Chiocchi on 2018-05-30

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10 Tips for Warming Up an IP Address for Greater Email Campaign Success

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Blog post By Paula Chiocchi on 2018-05-09

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You’re Welcome – 8 Tips for Creating Effective Welcome Emails

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Blog post By Paula Chiocchi on 2018-05-02

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How Email Nurtures the Customer Journey to Maximize LTV

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Blog post By Paula Chiocchi on 2018-04-25

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5 Spring Cleaning Tips for Your Email Marketing Database

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Blog post By Paula Chiocchi on 2018-04-18

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5 Steps for Successfully Targeting Top-Level Executives

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Blog post By Paula Chiocchi on 2018-04-04

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High Level Wisdom: Five Career Advancement Tips for Millennial Women

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Blog post By Paula Chiocchi on 2018-03-21

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Driving Prospect Engagement: 5 Habits of Successful Email Marketers

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Blog post By Paula Chiocchi on 2018-03-14

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5 Common B2B Email Mistakes – and How to Fix Them

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Blog post By Paula Chiocchi on 2018-02-28

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4 Ways Today’s Top Marketers Use Data to Fuel Email Acquisition Campaigns

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Blog post By Paula Chiocchi on 2018-02-14

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5 Ways Blockchain Stands to Impact Marketing in the Years Ahead

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Blog post By Paula Chiocchi on 2018-02-07

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Using Customer Lifetime Value to Optimize Marketing Impact

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Blog post By Paula Chiocchi on 0000-00-00

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6 Creative Email Campaign Ideas Your Audience Will Love

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Blog post By Paula Chiocchi on 2018-01-24

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How to Use Programmatic Technology to Boost Email Campaign Performance

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Blog post By Paula Chiocchi on 2018-01-17

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How SMBs Can Use Marketing Automation to Nurture Leads and Generate More Revenue in 2018

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Blog post By Paula Chiocchi on 2018-01-10

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7 Essential Tips for Growing Your Business with Acquired Email Data

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Blog post By Paula Chiocchi on 2018-01-03

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Top of Mind for Email Marketers: 5 Most Popular Blog Posts of 2017

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Blog post By Paula Chiocchi on 2017-12-20

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How to Combine Email with Other Marketing Channels to Optimize Engagement and Success

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Blog post By Paula Chiocchi on 2017-12-13

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10 Essential Email Stats: How to Use Them to Reignite Campaign Success in 2018

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Blog post By Paula Chiocchi on 2017-12-06

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Think Like a Data Scientist: Three Types of Analytics to Boost Marketing Success

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Blog post By Paula Chiocchi on 2017-11-29

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Eyes on the Marketing Prize: It’s all About Generating Revenue

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Blog post By Paula Chiocchi on 2017-11-15

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Strategic Audience Building: How It Fuels Content Marketing Success

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Blog post By Paula Chiocchi on 2017-11-08

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Know Your SMB Targets: 4 Top Trends & Takeaways for Marketers

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Blog post By Paula Chiocchi on 2017-11-01

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Email Subject Lines That Drive Business During the Holiday Season

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Blog post By Paula Chiocchi on 2017-10-25

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Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action

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Blog post By Paula Chiocchi on 2017-10-18

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Acquisition Email Data Myths Debunked: Why You Can Send Unsolicited Email

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Blog post By Paula Chiocchi on 2017-10-11

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Best Marketing Engagement Channel? Your Customers Still Prefer Email

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Blog post By Paula Chiocchi on 2017-10-04

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5 Things Marketers Need to Know about Reaching Millennials and Generations X, Y and Z

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Blog post By Paula Chiocchi on 2017-09-27

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Real World Examples (and Takeaways) of Customer Acquisition Campaigns That Worked

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Blog post By Paula Chiocchi on 2017-09-20

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Email Marketing 101: Top Terms Rookie Marketers Need to Know

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Blog post By Paula Chiocchi on 2017-09-13

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Bridging the Divide: 5 Tips for Aligning Marketing and Sales

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Blog post By Paula Chiocchi on 2017-09-06

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Sales Lagging? Don’t Wait to Follow-Up on Leads

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Blog post By Paula Chiocchi on 2017-08-30

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Will AI Replace A/B for Email Campaign Performance Testing?

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Blog post By Paula Chiocchi on 2017-08-16

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Lead Nurturing: How Do Your Email Outreach & Engagement Practices Stack Up?

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Blog post By Paula Chiocchi on 2017-08-09

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Overcoming the Three Biggest B2B Email Marketing Challenges

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Blog post By Paula Chiocchi on 2017-08-02

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Gaming the System: 6 Ways to Increase Email Engagement through Gamification

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Blog post By Paula Chiocchi on 2017-07-05

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New Studies Show Email Remains Top Dog in B2B Marketing

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Blog post By Paula Chiocchi on 2017-07-19

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5 Ways to Use Emojis to Improve Your Email Campaign Results 

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Blog post By Paula Chiocchi on 2017-07-12

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Ensuring Successful B2B Email Delivery: Why Your Email Reputation Matters

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Blog post By Paula Chiocchi on 2017-07-05

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Moving Customer Targets: Battling Constant Churn with Up-to-Date, Licensed Email Data

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Blog post By Paula Chiocchi on 2017-06-28

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Three Things Email Marketers Need to Know About Chatbots

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Blog post By Paula Chiocchi on 2017-06-22

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Making Email Pay? What Google Payments Means to B2B Email Marketers

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Blog post By Paula Chiocchi on 2017-06-05

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The Future of Email: Optimizing B2B Campaigns Through Artificial Intelligence

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Blog post By Paula Chiocchi on 2017-05-17

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Ringing Your Bell: Why ‘Click to Call’ Should Matter to B2B Email Marketers

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Blog post By Paula Chiocchi on 2017-05-03

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This Time It’s Personal: 7 Email Personalization Tips

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Blog post By Paula Chiocchi on 2017-04-26

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B2B Email List Growth for Optimum Campaign Performance

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Blog post By Paula Chiocchi on 2017-04-13

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Avoid Email Marketing Landmines: How & When to Tie Campaigns to Political Views, Current Events or Social Causes

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Blog post By Paula Chiocchi on 2017-04-05

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Don’t Let It Happen to You: Lessons Learned From Bad B2B Email Data

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Blog post By Paula Chiocchi on 2017-03-29

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Two Simple Steps to Win More Customers with B2B Email Marketing

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Blog post By Paula Chiocchi on 2017-03-22

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Email Marketing Playbook: 10 Ways to Stay Out of the Spam Folder

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Blog post By Paula Chiocchi on 2017-03-01

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The Role of Email in a Strong B2B Content Marketing Strategy

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Blog post By Paula Chiocchi on 2017-02-22

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Sight, Sound or Feel: Using Sensory Words to Increase Audience Engagement

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Blog post By Paula Chiocchi on 2017-02-15

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Using the Power of Persuasion to Generate Email Action

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Blog post By Paula Chiocchi on 2017-02-09

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Show the Love: 8 Ways to Personalize B2B Email Campaigns

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Blog post By Paula Chiocchi on 2017-02-01

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Increasing Audience Engagement through Interactive Emails

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Blog post By Paula Chiocchi on 2017-01-04

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5 B2B Email Steps for Finding More Customers in the New Year

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Blog post By Paula Chiocchi on 2016-12-28

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The Big Reveal: What Mattered Most to Email Marketers in 2016

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Blog post By Paula Chiocchi on 2016-12-22

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5 Reasons Why Email is the Solution to Your Blocked Advertisements

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Blog post By Paula Chiocchi on 2016-12-14

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Don’t Settle for a Hit or Miss Strategy: 8 Tips for Ensuring Email Campaign Delivery

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Blog post By Paula Chiocchi on 2016-12-07

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5 Steps for Turning Email Prospects into Paying Customers

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Blog post By Paula Chiocchi on 2016-11-30

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2017 Email Campaign Success: 4 Things B2B Marketers Need to Know Now

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Blog post By Paula Chiocchi on 2016-11-16

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Giving Thanks for Email: 6 New Survey Implications for B2B Marketers

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Blog post By Paula Chiocchi on 2016-11-09

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This Just In: 8 Tips for Delivering Winning B2B E-Newsletters

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Blog post By Paula Chiocchi on 2016-11-02

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10 Tips for Successfully Concluding Your Business Emails

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Blog post By Paula Chiocchi on 2016-10-19

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Email Subject Lines: 6 Quick Tips for the Best Results

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Blog post By Paula Chiocchi on 0000-00-00

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Email on the Go: 10 Tips for Mobile-Friendly Email Design

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Blog post By Paula Chiocchi on 2016-10-05

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5 Steps to Ensuring Email Delivery Over the Coming Holidays

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Blog post By Paula Chiocchi on 2016-09-28

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Emailing Millennials: 7 Things B2B Marketers Need to Know

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Blog post By Paula Chiocchi on 2016-09-21

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Get Creative: 12 Days of Email Campaign Ideas for the Coming Holidays

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Blog post By Paula Chiocchi on 2016-09-14

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Customer Acquisition vs. Customer Engagement: Know Your Email Campaign Type Before Testing

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Blog post By Paula Chiocchi on 2016-09-14

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Customer Acquisition vs. Customer Engagement: Know Your Email Campaign Type Before Testing

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Blog post By Paula Chiocchi on 2016-08-31

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How to Advance the Sales Cycle with Effective Email Campaign Follow Up

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Blog post By Paula Chiocchi on 2016-08-24

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Newsflash: More Than 40 Million Validated B2B Email Records Now Available for Licensing from OMI

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Blog post By Paula Chiocchi on 2016-08-03

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5 Essential Email Tactics for Your B2B Marketing Playbook

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Blog post By Paula Chiocchi on 2016-07-27

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5 Triggered Emails that Deliver Better Results for B2B Marketers

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Blog post By Paula Chiocchi on 2016-07-20

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Email and Social Media: Can’t They Just Get Along?

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Blog post By Paula Chiocchi on 2016-07-13

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3 Ways to Drive Customer Acquisition in the Second Half of 2016

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Blog post By Paula Chiocchi on 2016-07-06

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How to Use Data to Propel Your Growth in the Second Half of 2016

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Blog post By Paula Chiocchi on 2016-06-29

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The Art of the Email Resend: 6 Things B2B Email Marketers Need to Know

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Blog post By Paula Chiocchi on 2016-06-08

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The Subject of Subject Lines: 7 Tips for Email Marketers

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Blog post By Paula Chiocchi on 2016-06-01

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Email: the Engine Powering the Four Phases of the Customer Lifecycle

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Blog post By Paula Chiocchi on 2016-05-18

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Email Is King When It Comes to Multi-Channel B2B Marketing

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Blog post By Paula Chiocchi on 2016-05-11

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6 Reasons Why Email Remains at the Center of the B2B Marketing Galaxy

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Blog post By Paula Chiocchi on 2016-05-04

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Four (More) Ways to Ensure Email Deliverability Like a Pro

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Blog post By Paula Chiocchi on 2016-04-27

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What’s in Your Database? The Top Data Quality Issues B2B Marketers Face

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Blog post By Paula Chiocchi on 2016-04-20

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Are YOU Your Company’s Chief Data Officer? Four Data Tips for Marketers

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Blog post By Paula Chiocchi on 2016-04-13

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Building a Successful Email Marketing Database: Three Top Takeaways

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Blog post By Paula Chiocchi on 2016-04-06

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4 Things Email Marketers Need to Know About Targeting SMBs

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Blog post By Paula Chiocchi on 2016-03-30

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March Madness: Which Email Marketing Strategies Make for a Winning Bracket?

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Blog post By Paula Chiocchi on 2016-03-09

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Getting with the Program(matic): The Future of Automated Email Campaigns

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Blog post By Paula Chiocchi on 2016-03-02

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7 Lessons Learned at Marketing Sherpa Summit ‘16

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Blog post By Paula Chiocchi on 2016-02-24

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Email Reigns Supreme on the Smartphone: 4 Takeaways for B2B Marketers

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Blog post By Paula Chiocchi on 2016-02-17

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Increase B2B Marketing Success by Getting to Know Your Customer Personas

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Blog post By Paula Chiocchi on 2016-02-10

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Three Reasons to Fall in Love with Video for B2B Email Marketing

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Blog post By Paula Chiocchi on 2016-02-03

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Know Your Three Primary Customer Types to Better Aim B2B Marketing Messages

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Blog post By Paula Chiocchi on 2016-01-27

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How Do You Rate? 6 Metrics That Matter Most to Email Marketers

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Blog post By Paula Chiocchi on 2016-01-20

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Email Marketing: Still New Territory for Many B2B Executives

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Blog post By Paula Chiocchi on 2016-01-13

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Bank on Email, Mobile to Power B2B Customer Acquisition in 2016

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Blog post By Paula Chiocchi on 2015-12-16

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Six Best Practices for Protecting Your Email Data in the Cloud

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Blog post By Paula Chiocchi on 2015-12-09

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Three Ways to More Effectively Reach Your B2B Prospects in 2016

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Blog post By Paula Chiocchi on 2015-12-02

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Hit the Ground Running in 2016: 3 Steps to Leveraging Email Data to Optimize Customer Acquisition

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Blog post By Paula Chiocchi on 2015-11-18

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Marketers: Use the Force with These 4 Email Automation Technologies

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Blog post By Paula Chiocchi on 2015-11-11

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SMB Marketing Moves from Cost Center to Revenue Generator

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Blog post By Paula Chiocchi on 2015-11-04

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Email Subject Line Advice for the Approaching Holidays

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Blog post By Paula Chiocchi on 2015-10-28

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6 Proven Ways to Increase Email Effectiveness Over the Holiday Season

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Blog post By Paula Chiocchi on 2015-10-21

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Getting Started with Email Marketing Part 2: How to Best Use Customer Acquisition Data

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Blog post By Paula Chiocchi on 2015-10-14

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Getting Started with Email Marketing: Preparing Your Email Address Data

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Blog post By Paula Chiocchi on 2015-09-30

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Email Campaigns Not Performing? Six Remediation Tips from Change3 Enterprises

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Blog post By Paula Chiocchi on 2015-09-23

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3 Simple Ways SMBs Can Avoid the Email Marketing Risks of Poor Data Quality

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Blog post By Paula Chiocchi on 2015-09-16

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6 Top Email Marketing Lessons Learned From Billions of Email Tests

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Blog post By Paula Chiocchi on 2015-09-02

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7 Proven Tips for Email Marketing Engagement from the Pros at Act-On Software

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Blog post By Paula Chiocchi on 2015-08-19

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10 Ways to Warm Up Your IP Address for More Effective B2B Email Marketing

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Blog post By Paula Chiocchi on 2015-08-12

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Ready to Get Nerdy? 4 Ways to Embrace the Science of Email Testing

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Blog post By Paula Chiocchi on 2015-08-05

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Email Deliverability: 12 Quick Tips for Emails That Get There No Matter What

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Blog post By Paula Chiocchi on 2015-07-29

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Beginner’s Guide to the 5 Essential Stages of Email Marketing

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Blog post By Paula Chiocchi on 2015-07-22

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Pushing the Email Envelope: 5 Advanced Techniques to Add to Your Repertoire

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Blog post By Paula Chiocchi on 2015-07-15

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4 Reasons Email Marketing Matters More than Ever to Your Small Business

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Blog post By Paula Chiocchi on 2015-07-08

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5 Small Business Tips for Integrating Social Media into Email Marketing Campaigns

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Blog post By Paula Chiocchi on 2015-07-01

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Subject: My Top Tips for Effective Email Subject Lines

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Blog post By Paula Chiocchi on 2015-06-17

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4 Ways Context Impacts Today’s B2B Email Marketers

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Blog post By Paula Chiocchi on 2015-05-27

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5 Questions Every Small Business Should Answer Before Diving into Email Marketing

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Blog post By Paula Chiocchi on 2015-05-20

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Five Small Business Secrets to Creating Customer Lifetime Value

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Blog post By Paula Chiocchi on 2015-05-06

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Custom Audience Targeting: 5 Implications for Email Marketers

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Blog post By Paula Chiocchi on 2015-04-29

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Five Essential Steps for Handling Customer Data Responsibly

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Blog post By Paula Chiocchi on 2015-04-08

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5 Trends Small Business Marketers Should Jump on in the Thriving Economy

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Blog post By Paula Chiocchi on 2015-04-01

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Lead Nurturing: Mapping Email Content to the 5 Stages of the Customer Buying Cycle

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Blog post By Paula Chiocchi on 2015-03-19

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5 Things Email Marketers Must Do Now to Incorporate Mobile

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Blog post By Paula Chiocchi on 2015-03-03

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3 Ways the Sales Landscape Is Changing and What You Can Do About It

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Blog post By Paula Chiocchi on 2015-02-18

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5 Tips for Reaching Millennials Through Email and Marketing

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Blog post By Paula Chiocchi on 2015-02-11

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Three Things to Consider When Jumping into Video Marketing

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Blog post By Paula Chiocchi on 2015-01-29

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Three Things SMBs Need to Know About Email Retargeting

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Blog post By Paula Chiocchi on 2015-01-14

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5 Adjustments Small Businesses Need to Make in Today’s More Optimistic Economy

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Blog post By Paula Chiocchi on 2014-12-23

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Email Newsletters: Why They’re a Top Choice for Marketers in 2015

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Blog post By Paula Chiocchi on 2014-12-10

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Got Small Data? How to Build Upon It to Compete More Effectively in 2015

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Blog post By Paula Chiocchi on 2014-12-03

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How Will You Attract More Customers in 2015? It’s All in the Planning

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Blog post By Paula Chiocchi on 2016-01-21

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5 Ways to Supercharge Your Content Maketing Strategy In 2015

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Blog post By Paula Chiocchi on 2014-11-12

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Why Data Needs To Be Your Top Business Priority In 2015

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Blog post By Paula Chiocchi on 2014-11-04

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Small Business Expo: Use Data to Find the Secret to Entrepreneurial Success

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Blog post By Paula Chiocchi on 2014-10-30

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Why Getting B2B Buyers to Your Website Is More Important Than Ever

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