Blogs
Featured Articles & Posts
What Our Top Blogs for 2021 Say about the State of Digital Marketing
By Paula Chiocchi on 2022-01-05
OMI Announces Data Partnership with Grist Mill Exchange to Serve U.S. Federal Agencies
By Paula Chiocchi on 2021-12-15
The Essential Connection Between Culture & Customer Trust: 3 Ways to Cultivate It
Blog post By Paula Chiocchi on 2024-11-13
The State of Email Deliverability: 11 Pro Tips for Inbox Success
Blog post By Paula Chiocchi on 2024-11-06
Email Marketing: 7 Tips, Tricks & Truths About Cold Email Campaigns
Blog post By Paula Chiocchi on 2024-10-30
3 ‘Must-Have’ Marketing Moves That Address Rising Customer Demands
Blog post By Paula Chiocchi on 2024-10-23
B2B Buyers Crave More Relevance: 3 Ways to Give Them What They Want
Blog post By Paula Chiocchi on 2024-10-16
5 Modern Database Moves That Drive Better Customer Acquisition Campaigns
Blog post By Paula Chiocchi on 2024-10-09
4 Factors Reducing Customer Acquisition Campaign ROI Now – and What to Do About It
Blog post By Paula Chiocchi on 2024-09-25
5 Ways Marketers Can Modernize and Move On as Google’s Cookie Plans Crumble
Blog post By Paula Chiocchi on 2024-09-18
The Pros and Cons of Aligning Campaigns to Political Views or Social Causes
Blog post By Paula Chiocchi on 2024-09-04
Jumpstart Your Use of AI in Marketing with These 4 Strategies
Blog post By Paula Chiocchi on 2024-08-28
OMI Launches B2B2C Data Linkage to Power Higher-Performing Prospect Marketing
Blog post By Paula Chiocchi on 2024-08-21
3 Ways to Connect More Effectively with Today’s Younger B2B Buyers
Blog post By Paula Chiocchi on 2024-08-14
5 Data Pillars for a Modern B2B Prospect Marketing Playbook
Blog post By Paula Chiocchi on 2024-07-24
Transform CX & Marketing ROI with These 3 Omni-Channel Integration Steps
Blog post By Paula Chiocchi on 2024-07-17
5 Ways to Use Universal Person Data to Elevate Marketing ROI
Blog post By Paula Chiocchi on 2024-07-10
The Startling Brand-Agency ROI Disconnect and 5 Ways to Address It
Blog post By Paula Chiocchi on 2024-06-18
Customer Acquisition Strategies: Tailoring Your Approach by Generation
Blog post By Paula Chiocchi on 2024-06-12
Turn Intent Data Insights Into Action: 9 Strategies for Success
Blog post By Paula Chiocchi on 2024-06-05
ROI Under Pressure: How CMOs Are Winning with Data-Driven Tactics
Blog post By Paula Chiocchi on 2024-05-29
Maximizing Marketing ROI in a Fragmented World: Lessons from Nielsen's 2024 Report
Blog post By Paula Chiocchi on 2024-05-22
4 Modern Pillars of Marketing Data That Move the Needle Now
Blog post By Paula Chiocchi on 2024-05-15
Three Strategies for Ensuring a More Effective Programmatic Advertising Ecosystem
Blog post By Paula Chiocchi on 2024-05-01
Announcing Our Partnership with FouAnalytics to Combat Digital Ad Fraud
Blog post By Paula Chiocchi on 2024-04-24
Don’t Overlook the Value of Social Data: 4 Strategies for Leveraging It
Blog post By Paula Chiocchi on 2024-04-17
Lead-Gen Underperforming? 5 Ways CMOs Can Elevate Outcomes
Blog post By Paula Chiocchi on 2024-04-03
Unraveling the Chaos: The State of Ad Fraud, Bad Ads and Made-for-Advertising Sites
Blog post By Paula Chiocchi on 2024-03-27
SMBs in Focus: The Strategic Shift B2B Sellers Need for 2024 Success
Blog post By Paula Chiocchi on 2024-03-20
Five Under-the-Radar Marketing Strategies That Drive Revenue Growth (Part 2)
Blog post By Paula Chiocchi on 2024-03-13
Five Under-the-Radar Marketing Strategies That Drive Revenue Growth (Part 1)
Blog post By Paula Chiocchi on 2024-03-06
How OMI Drove SMB Engagement at Scale for a Leading E-commerce Platform Provider
Blog post By Paula Chiocchi on 2024-02-28
The Modern Digital Advertising Playbook: Where Do Your Ad Dollars Go?
Blog post By Paula Chiocchi on 2024-02-14
Advertising in 2024: 3 Ways to Embrace Programmatic for Maximum Impact
Blog post By Paula Chiocchi on 2024-02-07
Beyond Expectations: OMI's Omni-channel Triumph in a Medical Business Sale
Blog post By Paula Chiocchi on 2024-01-31
Beyond the Likes: Two Tips for Elevating Your Social Media Advertising
Blog post By Paula Chiocchi on 2024-01-24
5 Ideas for improving the Way You Connect & Convert Prospects in 2024
Blog post By Paula Chiocchi on 2024-01-17
Empowering Success: Our Take on 2024’s Top Customer Acquisition Trends
Blog post By Paula Chiocchi on 2024-01-10
Email Marketing 2024 Outlook: Will It Still Reign Supreme?
Blog post By Paula Chiocchi on 2024-01-03
Navigating the Sales & Marketing Data Maze: Strategies for B2B Marketers in 2024
Blog post By Paula Chiocchi on 2023-12-20
OMI Email Acquisition Campaign Delivers ROI at Scale for Leading Telecom Provider Campaign Achieves LTV ROI of $2M in 90 Days
Blog post By Paula Chiocchi on 2023-12-13
Decoding Ad Fraud: Who, How, and Why It Persists in the Digital Era
Blog post By Paula Chiocchi on 2023-12-06
4 Ways to Put Truth and Trust Back in Modern Digital Marketing
Blog post By Paula Chiocchi on 2023-11-29
Gratitude, Transparency, and the Exciting Possibilities That Lie Ahead!
Blog post By Paula Chiocchi on 2023-11-22
The Ad Fraud Wake-Up Call to CMOs: Protect Your Marketing Investments
Blog post By Paula Chiocchi on 2023-11-15
Every Successful Omnichannel Campaign Starts with These 3 Essential Steps
Blog post By Paula Chiocchi on 2023-11-01
The Data Matching Monopoly Is Over: 4 Benefits to Marketers
Blog post By Paula Chiocchi on 2023-10-25
The Real Power of AI and Three Ways Marketers Can Embrace It
Blog post By Paula Chiocchi on 2023-10-11
Digital Display Advertising from the Enterprise Perspective
Blog post By Paula Chiocchi on 2023-10-04
Big News: OMI Expands B2BC Marketing Database to 145 Million Contacts!
Blog post By Paula Chiocchi on 2023-09-20
Important Reminder: All Email-Sending Platforms Are Not Created Equal
Blog post By Paula Chiocchi on 2023-09-13
Hybrid Work Rocked Our World: 3 Modern Ways to Reach Target Audiences Now
Blog post By Paula Chiocchi on 2023-09-06
Documenting Our Digital Marketing Journey, from AI to Privacy and More
Blog post By Paula Chiocchi on 2023-08-30
Boost Conversions with Effective Lead Scoring & Deterministic Intent Data
Blog post By Paula Chiocchi on 2023-08-16
Hyper-Personalization Requires a Hyper-Targeted B2B Audience Strategy
Blog post By Paula Chiocchi on 2023-08-09
Mission Impossible: OMI's Omnichannel Strategy in a Medical Business Sale
Blog post By Paula Chiocchi on 2023-08-02
Navigating Ad Fraud and Waste: How Marketers Can Drive Change
Blog post By Paula Chiocchi on 2023-07-19
Customer Acquisition in Focus: 6 Ways to Maximize Success in 2H 2023
Blog post By Paula Chiocchi on 2023-07-12
4 Ways Deterministic Intent Data Drives Display Ad Success
Blog post By Paula Chiocchi on 2023-07-05
Beyond Buyer Personas: Dive Into Data to Really Know Your B2B Customers
Blog post By Paula Chiocchi on 2023-06-28
7 Ways to Modernize and Optimize B2B Lead-Gen with Cold Email Marketing
Blog post By Paula Chiocchi on 2023-06-14
3 Strategies for Service Business Success in a Down Economy
Blog post By Paula Chiocchi on 2023-05-24
B2B Beginner’s Guide to Acquisition Email: 2 More Steps to Success
Blog post By Paula Chiocchi on 2023-04-19
B2B Beginner’s Guide to Acquisition Email: 5 Steps to Success
Blog post By Paula Chiocchi on 2023-04-13
Use Good Data to Overcome These 4 Tough B2B Sales Challenges
Blog post By Paula Chiocchi on 2023-04-05
B2B Email Acquisition Made Easy: 4 Simple Steps to Customer Growth
Blog post By Paula Chiocchi on 2023-03-29
4 Data Decisions That Build B2B Customer Trust and Loyalty
Blog post By Paula Chiocchi on 2023-03-22
3 Database Strategies That Elevate B2B Customer Acquisition and Retention
Blog post By Paula Chiocchi on 2023-02-22
3 Ways to Dominate with Direct Mail in an Omnichannel World
Blog post By Paula Chiocchi on 2023-02-15
Layoffs Are Impacting B2B Data Quality: What To Do About It
Blog post By Paula Chiocchi on 2023-02-08
Making Sense of Data: OMI’s Video Interview with Daily Ad Brief
Blog post By Paula Chiocchi on 2023-01-11
How Marketers Are Finding Their Data Privacy-Quality Sweet Spot
Blog post By Paula Chiocchi on 2022-12-14
Targeting SMBs: 5 Strategies for Winning Their Business in 2023
Blog post By Paula Chiocchi on 2022-12-07
A CEO’s Perspective: Finding Gratitude During Times of Change and Challenge
Blog post By Paula Chiocchi on 2022-11-30
How Enterprise Marketers Are Maximizing Results with Email
Blog post By Paula Chiocchi on 2022-11-16
Make Your Marketing Count: 4 Easy Tips for Improving Email Hygiene
Blog post By Paula Chiocchi on 2022-10-19
Flipping the Switch: It’s Time B2C Marketers Learn From B2B
Blog post By Paula Chiocchi on 2022-09-21
Permission Granted: Opted-In Data Opens the Door for Audience Building
Blog post By Paula Chiocchi on 2022-09-07
3 Shifting Characteristics That Define the Modern B2B Buyer
Blog post By Paula Chiocchi on 2022-08-31
Make These Three Moves to Achieve Higher ROI with Third-Party Data
Blog post By Paula Chiocchi on 2022-08-24
Cookies Are So Yesterday: Even as Google Stalls, Marketers Must Move On
Blog post By Paula Chiocchi on 2022-08-10
Groupthink: How Intent Data Is Transforming the Broken B2B Sales Lead Process
Blog post By Paula Chiocchi on 2022-08-03
Small vs. Big Business Data Needs: 4 Steps to Choosing the Right Data Provider
Blog post By Paula Chiocchi on 2022-07-27
How a Leading Telecom Provider Boosted Email Deliverability and Achieved 25X ROI
Blog post By Paula Chiocchi on 2022-07-20
How Data Platforms Are Changing the Way Marketers Reach Audiences
Blog post By Paula Chiocchi on 2022-07-13
OMI Launches on Snowflake Marketplace and Snowflake Media Data Cloud
Blog post By Paula Chiocchi on 2022-06-29
5 Critical Considerations Impacting First- and Third-Party Data Decisions
Blog post By Paula Chiocchi on 2022-06-22
Privacy Shifts Got You Down? 3 Ways Marketers Can Avoid the Headaches
Blog post By Paula Chiocchi on 2022-06-09
Mid-Year Reset: 4 Moves Marketing Leaders Need to Make Now
Blog post By Paula Chiocchi on 2022-06-01
It's Complicated: Choosing the Right Campaign Strategy for Today's Complex B2B Buying Scenarios
Blog post By Paula Chiocchi on 2022-05-31
5 Questions Every DSP Needs to Ask Before Sourcing Contact Data
Blog post By Paula Chiocchi on 2022-05-18
Should Marketing Strategies Shift as Social Becomes the Top B2B Channel
Blog post By Paula Chiocchi on 2022-05-11
LiveRamp RampUp22 Recap: Ramping Up Advertising with Data Collaboration
Blog post By Paula Chiocchi on 2022-04-06
Programmatic Advertising - How It's Shifting for Privacy Changes & a Cookie-Less Future
Blog post By Paula Chiocchi on 2022-03-30
Women in Tech: Learning from Others and Sharing Our Stories
Blog post By Paula Chiocchi on 2022-03-23
Don't Let the ‘Great Resignation’ Negatively Impact Sales: 4 Data Quality Strategies for Success
Blog post By Paula Chiocchi on 2022-03-16
What B2B Buyers Really Want from #Omnichannel: 4 Takeaways
Blog post By Paula Chiocchi on 2022-03-09
Level Up Your Elevator Pitch to Seize Unexpected Business Opportunities
Blog post By Paula Chiocchi on 2022-03-02
5 Steps for Making the Shift to B2P (Business 2 Person) Marketing
Blog post By Paula Chiocchi on 2022-02-23
B2B Marketers Must Stay on Top of These 5 B2B Buying Trends
Blog post By Paula Chiocchi on 2022-02-09
These Five 2022 Channel Trends Are Shaking Up Digital Marketing
Blog post By Paula Chiocchi on 2022-02-02
Customer Expectations Have Skyrocketed: What CX Means in 2022
Blog post By Paula Chiocchi on 2022-01-26
4 Easy Ways for Small Businesses to Keep Great Employees – Even in the Great Resignation
Blog post By Paula Chiocchi on 2022-01-20
Personal Perspective: 5 Thoughts on Leading with Gratitude During Challenging Times
Blog post By Paula Chiocchi on 2021-11-17
Better than a Crystal Ball: 4 B2B Marketing Predictions for 2022
Blog post By Paula Chiocchi on 2021-11-10
Better Together: 3 Shifts for Building Bridges in the B2B Buying Process
Blog post By Paula Chiocchi on 2021-10-20
5 Timeless Truths for the Next Generation of Entrepreneurs
Blog post By Paula Chiocchi on 2021-10-13
Data Quality Was Shattered by the Pandemic & the Great Resignation: How OMI Fought Back
Blog post By Paula Chiocchi on 2021-09-15
Going All In on DX: 4 Takeaways on B2B Digital Customer Experiences Today
Blog post By Paula Chiocchi on 2021-09-08
3 Ways Sellers Can Navigate the Changing B2B Buyer Journey
Blog post By Paula Chiocchi on 2021-08-25
Got MOPS? Power Up Your Marketing Org Chart with a Marketing Operations Specialist
Blog post By Paula Chiocchi on 2021-08-18
Do a Summer CRM Cleanse to Boost Sales, Customer Acquisition & Email Marketing
Blog post By Paula Chiocchi on 2021-08-04
5 Steps to Building Audience-First Campaigns for More Effective Digital Marketing
Blog post By Paula Chiocchi on 2021-07-28
Your Target Audience Just Got Way Bigger: 3 Ways to Reach B2B Buying Groups
Blog post By Paula Chiocchi on 2021-07-21
Meet Your Match: How Identity Graphs Solve Your Omni-Channel Dilemma
Blog post By Paula Chiocchi on 2021-07-07
Intent Data Heats Up: 3 Ways to Amplify Your Marketing This Summer
Blog post By Paula Chiocchi on 2021-06-24
Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns
Blog post By Paula Chiocchi on 2021-06-16
The Personalization Paradox & Where Third-Party Data Fits In
Blog post By Paula Chiocchi on 2021-06-02
Don’t Leave Your #DigitalMarketing Campaigns on Autopilot: Use These 3 Data Strategies Instead
Blog post By Paula Chiocchi on 2021-04-29
Do These 6 Things to Spring Clean & Supercharge Your Database
Blog post By Paula Chiocchi on 2021-04-21
Creating a Data Culture that Fuels Campaign ROI and a Competitive Edge
Blog post By Paula Chiocchi on 2021-04-14
3 Ways B2B Marketers Talk, Target & Engage in the Next Normal
Blog post By Paula Chiocchi on 2021-03-31
'Smart Cookie' Alternatives for Targeted Advertising Without Cookies
Blog post By Paula Chiocchi on 2021-03-24
Be a #DataBoss: How to Turn Data Insights into Business Impact
Blog post By Paula Chiocchi on 2021-03-17
4 Powerful Lessons from Spotify to Fuel #B2BMarketing Transformation Now
Blog post By Paula Chiocchi on 2021-03-10
5 Ways to Leverage Your Biggest Asset (Customer Data) to Drive New #B2B Growth
Blog post By Paula Chiocchi on 2021-02-17
How Quality Data & Identity Graphs Are Changing Digital Marketing: OMI Announces Availability of B2B and Medical Market Contact Data on LiveRamp Data Marketplace
Blog post By Paula Chiocchi on 2020-11-02
The State of B2B Marketing Data: 5 Things You Need to Know
Blog post By Paula Chiocchi on 2021-01-27
The Top 10 Topics Digital Marketers Cared the Most about in 2020
Blog post By Paula Chiocchi on 2020-12-24
10 Trends Driving Digital Marketing Transformation in 2021
Blog post By Paula Chiocchi on 2020-12-09
What is next in Digital Marketing? Top Predictions for 2021
Blog post By Paula Chiocchi on 2020-11-25
B2B Contact Data: The Essential Foundation for Your Digital Marketing
Blog post By Paula Chiocchi on 2020-11-19
Why Email and Digital Marketing Are the Right Choices for Acquiring New Customers Now
Blog post By Paula Chiocchi on 2020-11-11
State of SMB: How to Reach and Convert Small Business Targets In Today's Climate
Blog post By Paula Chiocchi on 2020-11-05
Two New Ways to Use Data to Adapt to Today's Changing B2B Sales Landscape
Blog post By Paula Chiocchi on 2020-10-21
Don't Be Annoying: How to Stop Frustrating Prospects and Start Giving Them What They Want
Blog post By Paula Chiocchi on 2020-10-07
What's Next for Digital Marketing? 4 Ways to Move Forward Without Cookies
Blog post By Paula Chiocchi on 2020-09-23
4 Reasons Third-Party Data Is Essential for Today's B2B Marketers
Blog post By Paula Chiocchi on 2020-09-16
Digital Marketing Is on Fire: 5 Ways to Leverage It Further
Blog post By Paula Chiocchi on 2020-09-02
Digital Marketers as Mind Readers: 2 Ways to Gain Insight into the Buyer's Mind
Blog post By Paula Chiocchi on 2020-08-26
Read My Mind: 3 Ways to Use Data to Fuel Greater #DigitalMarketing Impact
Blog post By Paula Chiocchi on 2020-08-19
3 Top ABM Trends & Takeaways Digital Marketers Need to Know Now
Blog post By Paula Chiocchi on 2020-08-12
Digital Marketing Reset: 3 Conversation Starters for a Cookie-Less Future
Blog post By Paula Chiocchi on 2020-08-05
4 Ways to Target and Reach the Right Executives Wherever They Might Be
Blog post By Paula Chiocchi on 2020-07-29
Forging a New Path: How to Align with Today’s B2B Buyer Journey
Blog post By Paula Chiocchi on 2020-07-22
SOHO Strategy: How Well Are You Targeting the High-Value SOHO Market?
Blog post By Paula Chiocchi on 2020-07-15
Bridging the Sales & Marketing Divide: 3 Reasons It Should Be a Top Priority
Blog post By Paula Chiocchi on 2020-07-08
3 Ways to Break Down Data Siloes and Create More Personalized Emails
Blog post By Paula Chiocchi on 2020-07-01
Stop, Look, and Listen: 5 Steps for B2B Marketing During a Crisis
Blog post By Paula Chiocchi on 0202-06-24
Get Ready to Pivot: 4 Tips for Sharp Marketing in Tough Times
Blog post By Paula Chiocchi on 0202-06-17
Words of Marketing Wisdom & Lessons Learned from My 20+ Years as a Business Owner
Blog post By Paula Chiocchi on 2020-06-10
Use These 5 Lead Strategies To Turn Prospects into Paying Customers
Blog post By Paula Chiocchi on 2020-06-03
How’s Your Email Marketing EQ? 5 Tips for Hitting the Right Mark with Your Email Strategy
Blog post By Paula Chiocchi on 2020-05-27
5 Moves B2B Email Marketers Need to Make Now to Repair Decaying Data
Blog post By Paula Chiocchi on 2020-05-20
News Flash: Data Is Still the Biggest Marketing Challenge:
Blog post By Paula Chiocchi on 2020-05-13
Content with a Purpose: 3 Ways to Create for Buyers in the B2B Marketing Funnel
Blog post By Paula Chiocchi on 2020-04-22
Your Email List Just Got Way More Important: 4 Steps to Clean It Up Fast
Blog post By Paula Chiocchi on 2020-04-29
Don’t Be Tone Deaf: 7 Email Marketing Tips for Challenging Times
Blog post By Paula Chiocchi on 2020-04-08
5 Tips for Using Influencers to Bolster Your B2B Marketing Campaigns
Blog post By Paula Chiocchi on 2020-04-01
Back to Basics: Use These 5 Essential Elements to Power Your B2B Email Campaigns
Blog post By Paula Chiocchi on 2020-03-25
Differentiation Is So Yesterday: 5 Modern Ways to Make Your Messages Stand Out with Today’s Buyers
Blog post By Paula Chiocchi on 2020-03-19
Programmatic Performance Metrics Got You Down? Use Data These Three Ways to Zero in on High-Value Targets
Blog post By Paula Chiocchi on 2020-03-11
5 Content Types That Move Prospects through the Sales Funnel via Email
Blog post By Paula Chiocchi on 2020-03-04
The Good, the Bad and the Ugly: Dirty Databases and Email Marketing
Blog post By Paula Chiocchi on 2020-02-21
Drive Business Outcomes with These 4 B2B Content Marketing Strategies
Blog post By Paula Chiocchi on 2020-02-05
5 Essential Ways to Elevate Email Campaign Success in 2020
Blog post By Paula Chiocchi on 2020-01-29
A Living FileTM Approach: 3 Tips for More Successful Email Marketing Campaigns
Blog post By Paula Chiocchi on 2020-01-22
Reset Your Lead Gen ROI: 5 New Year’s Resolutions for Email Marketers
Blog post By Paula Chiocchi on 2020-01-08
Digital Marketing Trend: Cookies Crumbling as IP Address Lookup Advances
Blog post By Paula Chiocchi on 2019-12-18
2020 Vision: 5 Email Marketing Trends Heading into the Next Decade
Blog post By Paula Chiocchi on 2019-12-11
Email Marketing Strategy: 5 Reasons to Think Long Term When Measuring Email Campaign Success
Blog post By Paula Chiocchi on 2019-11-20
6 Email Marketing Strategies Startups Can Use to Drive Revenue
Blog post By Paula Chiocchi on 2019-11-13
10 Ways to Level Up Your Email Acquisition Marketing Campaigns & Increase Sales OMI Launches Complimentary, Educational Video Series
Blog post By Paula Chiocchi on 2019-11-06
Intent Monitoring: Getting More Out of Data to Reach the Right Prospects at the Right Time
Blog post By Paula Chiocchi on 2019-10-30
6 Powerful Marketing Performance Stats to Simplify Your 2020 Planning
Blog post By Paula Chiocchi on 2019-10-23
3 Simple Actions Marketers Can Take to Put the Customer First
Blog post By Paula Chiocchi on 2019-10-16
6 Ways to Use Micro-Targeting to Reach High-Value Sales Prospects
Blog post By Paula Chiocchi on 2019-10-09
6 Ways to Rev Up Your Revenue Pipeline with Email Acquisition Campaigns
Blog post By Paula Chiocchi on 2019-08-21
How to Balance Human and Digital Touch Points: 6 Tips for Email Marketers
Blog post By Paula Chiocchi on 2019-08-14
Oops You Did It Again: Three Common Email Mistakes (and How to Fix Them)
Blog post By Paula Chiocchi on 2019-08-08
Now Hear This! 6 Tips for Grabbing Your Audience’s Attention via Email
Blog post By Paula Chiocchi on 2019-07-31
This is Only a Test: 4 New A/B Testing Ideas to Improve Email Campaign Results
Blog post By Paula Chiocchi on 2019-07-24
7 Essential Tips for Growing Your Business with Acquired Email Data
Blog post By Paula Chiocchi on 2019-07-03
B2B vs. B2C Marketing: Are There More Similarities or Differences?
Blog post By Paula Chiocchi on 2019-06-26
Reflect on This: 5 Steps to Audience Mirroring Success with Email Marketing
Blog post By Paula Chiocchi on 2019-06-12
6 Essential Email Marketing Do’s and Don’ts for Improving Campaign Performance
Blog post By Paula Chiocchi on 2019-05-29
Be Email Inclusive: 5 Tips for Designing Your Campaigns for Maximum Accessibility
Blog post By Paula Chiocchi on 2019-05-22
New Trends & Tech That Boost Email-Based Customer Acquisition
Blog post By Paula Chiocchi on 2019-05-01
5 Ways to Use Psychology to Elevate Email Campaign Results
Blog post By Paula Chiocchi on 2019-04-24
Beyond Just ‘Thank You’: 6 Welcome Email Strategies to Engage Your New Subscribers
Blog post By Paula Chiocchi on 2019-04-18
6 Key B2B Marketing Trends Driving New Customers and Revenue
Blog post By Paula Chiocchi on 2019-03-27
Millennials Hold the Power Today: 4 Ways to Win Their Business
Blog post By Paula Chiocchi on 2019-03-13
B2B Growth Hack: Outpace Your Competitors with These 5 Essential Data Strategies
Blog post By Paula Chiocchi on 2019-03-06
5 Must-Have Triggers for Sending Automated Email to Your Prospects
Blog post By Paula Chiocchi on 2019-02-27
Social Media Backlash? 6 Reasons Email Remains Popular with Marketers and Users
Blog post By Paula Chiocchi on 2019-02-13
Email: 4 Ways to Use It to Link Customer Acquisition and Retention
Blog post By Paula Chiocchi on 2019-02-06
The Future Is Now: How AI Is Powering Hyper-Personalized Email Marketing
Blog post By Paula Chiocchi on 2019-01-30
4 Ways to Earn Gen Z’s Attention, Trust and Loyalty with Email
Blog post By Paula Chiocchi on 2019-01-23
Getting Real with AI: How to Combine It with Email Marketing to Supercharge Your Lead Gen Efforts Now
Blog post By Paula Chiocchi on 2019-01-16
Leveraging Customer Acquisition Data to Power 2019 Growth: 4 Myths Busted
Blog post By Paula Chiocchi on 2019-01-09
Make It Your Year: 6 Tips for Advancing Your Marketing Career in 2019
Blog post By Paula Chiocchi on 2019-01-02
Where is Email Marketing Headed in 2019? Top 5 Trends That Will Have an Impact
Blog post By Paula Chiocchi on 2018-12-19
Looking for Customer Acquisition Data? Know the 6 Cs of Data Quality
Blog post By Paula Chiocchi on 2018-12-05
How to Prioritize Your 2019 MarTech Spend: How Email Factors In
Blog post By Paula Chiocchi on 2018-11-28
The Complex B2B Sales Journey: How to Simplify It with Email Marketing
Blog post By Paula Chiocchi on 2018-11-22
Email: 6 Ways to Use It to Link Customer Acquisition and Retention
Blog post By Paula Chiocchi on 2018-11-14
Marketer’s Crystal Ball: The Top B2B Challenges Ahead & How to Overcome Them
Blog post By Paula Chiocchi on 2018-11-07
Thinking Small: 9 Steps to Effectively Reach & Engage SMB Customers
Blog post By Paula Chiocchi on 2018-10-31
Always Be Automating: Why & How to Get Email Automation Right
Blog post By Paula Chiocchi on 2018-10-24
The Struggle Is Real: Why B2B Marketers Can’t Get Data Quality Right And What They Can Do About It
Blog post By Paula Chiocchi on 2018-10-17
Two Simple Email Marketing Strategies to Elevate Your End-of-Year Business Success
Blog post By Paula Chiocchi on 2018-10-10
8 Email Deliverability Strategies for Driving Higher Q4 Sales
Blog post By Paula Chiocchi on 2018-10-03
6 Ways to Crush Your Fall & Winter Holiday Email Campaigns
Blog post By Paula Chiocchi on 2018-09-19
How to Zero In on the Right Prospects & Win More Customers with Email
Blog post By Paula Chiocchi on 2018-09-06
My 4 Top Tips for Reaching the C-Suite with Email Campaigns
Blog post By Paula Chiocchi on 2018-08-29
Testing 1-2-3: Simplify Your Email A/B Testing with These 4 Strategies
Blog post By Paula Chiocchi on 2018-08-22
Re-Sending Email: the Pros, the Cons & 8 Suggestions for Striking a Balance
Blog post By Paula Chiocchi on 2018-08-08
6 Ways to Harness Data to Supercharge Your Email Campaigns
Blog post By Paula Chiocchi on 2018-07-25
Rate Your 2018 B2B Marketing Performance: 6 Ways to Benchmark Your Year
Blog post By Paula Chiocchi on 2018-07-18
7 Ways to Use Email to Ignite Interest from Your App Users
Blog post By Paula Chiocchi on 2018-07-11
What Today’s B2B Buyers Want: 5 Ways to Convert Them into Customers
Blog post By Paula Chiocchi on 2018-06-27
2018 SiriusDecisions Summit: 5 Takeaways for Customer Acquisition
Blog post By Paula Chiocchi on 2018-06-13
10 Tips for Warming Up an IP Address for Greater Email Campaign Success
Blog post By Paula Chiocchi on 2018-05-30
You’re Welcome – 8 Tips for Creating Effective Welcome Emails
Blog post By Paula Chiocchi on 2018-05-09
High Level Wisdom: Five Career Advancement Tips for Millennial Women
Blog post By Paula Chiocchi on 2018-04-04
Driving Prospect Engagement: 5 Habits of Successful Email Marketers
Blog post By Paula Chiocchi on 2018-03-21
4 Ways Today’s Top Marketers Use Data to Fuel Email Acquisition Campaigns
Blog post By Paula Chiocchi on 2018-02-28
5 Ways Blockchain Stands to Impact Marketing in the Years Ahead
Blog post By Paula Chiocchi on 2018-02-14
Using Customer Lifetime Value to Optimize Marketing Impact
Blog post By Paula Chiocchi on 2018-02-07
How to Use Programmatic Technology to Boost Email Campaign Performance
Blog post By Paula Chiocchi on 2018-01-24
How SMBs Can Use Marketing Automation to Nurture Leads and Generate More Revenue in 2018
Blog post By Paula Chiocchi on 2018-01-17
7 Essential Tips for Growing Your Business with Acquired Email Data
Blog post By Paula Chiocchi on 2018-01-10
Top of Mind for Email Marketers: 5 Most Popular Blog Posts of 2017
Blog post By Paula Chiocchi on 2018-01-03
How to Combine Email with Other Marketing Channels to Optimize Engagement and Success
Blog post By Paula Chiocchi on 2017-12-20
10 Essential Email Stats: How to Use Them to Reignite Campaign Success in 2018
Blog post By Paula Chiocchi on 2017-12-13
Think Like a Data Scientist: Three Types of Analytics to Boost Marketing Success
Blog post By Paula Chiocchi on 2017-12-06
Eyes on the Marketing Prize: It’s all About Generating Revenue
Blog post By Paula Chiocchi on 2017-11-29
Strategic Audience Building: How It Fuels Content Marketing Success
Blog post By Paula Chiocchi on 2017-11-15
Know Your SMB Targets: 4 Top Trends & Takeaways for Marketers
Blog post By Paula Chiocchi on 2017-11-08
Email Subject Lines That Drive Business During the Holiday Season
Blog post By Paula Chiocchi on 2017-11-01
Email Marketing: Don’t Underestimate Today’s Most Powerful Call to Action
Blog post By Paula Chiocchi on 2017-10-25
Acquisition Email Data Myths Debunked: Why You Can Send Unsolicited Email
Blog post By Paula Chiocchi on 2017-10-18
Best Marketing Engagement Channel? Your Customers Still Prefer Email
Blog post By Paula Chiocchi on 2017-10-11
5 Things Marketers Need to Know about Reaching Millennials and Generations X, Y and Z
Blog post By Paula Chiocchi on 2017-10-04
Real World Examples (and Takeaways) of Customer Acquisition Campaigns That Worked
Blog post By Paula Chiocchi on 2017-09-27
Email Marketing 101: Top Terms Rookie Marketers Need to Know
Blog post By Paula Chiocchi on 2017-09-20
Bridging the Divide: 5 Tips for Aligning Marketing and Sales
Blog post By Paula Chiocchi on 2017-09-13
Will AI Replace A/B for Email Campaign Performance Testing?
Blog post By Paula Chiocchi on 2017-08-30
Lead Nurturing: How Do Your Email Outreach & Engagement Practices Stack Up?
Blog post By Paula Chiocchi on 2017-08-16
Overcoming the Three Biggest B2B Email Marketing Challenges
Blog post By Paula Chiocchi on 2017-08-09
Gaming the System: 6 Ways to Increase Email Engagement through Gamification
Blog post By Paula Chiocchi on 2017-08-02
5 Ways to Use Emojis to Improve Your Email Campaign Results ïŠ
Blog post By Paula Chiocchi on 2017-07-19
Ensuring Successful B2B Email Delivery: Why Your Email Reputation Matters
Blog post By Paula Chiocchi on 2017-07-12
Moving Customer Targets: Battling Constant Churn with Up-to-Date, Licensed Email Data
Blog post By Paula Chiocchi on 2017-07-05
Making Email Pay? What Google Payments Means to B2B Email Marketers
Blog post By Paula Chiocchi on 2017-06-22
The Future of Email: Optimizing B2B Campaigns Through Artificial Intelligence
Blog post By Paula Chiocchi on 2017-06-05
Ringing Your Bell: Why ‘Click to Call’ Should Matter to B2B Email Marketers
Blog post By Paula Chiocchi on 2017-05-17
Avoid Email Marketing Landmines: How & When to Tie Campaigns to Political Views, Current Events or Social Causes
Blog post By Paula Chiocchi on 2017-04-13
Don’t Let It Happen to You: Lessons Learned From Bad B2B Email Data
Blog post By Paula Chiocchi on 2017-04-05
Two Simple Steps to Win More Customers with B2B Email Marketing
Blog post By Paula Chiocchi on 2017-03-29
Email Marketing Playbook: 10 Ways to Stay Out of the Spam Folder
Blog post By Paula Chiocchi on 2017-03-22
The Role of Email in a Strong B2B Content Marketing Strategy
Blog post By Paula Chiocchi on 2017-03-01
Sight, Sound or Feel: Using Sensory Words to Increase Audience Engagement
Blog post By Paula Chiocchi on 2017-02-22
5 B2B Email Steps for Finding More Customers in the New Year
Blog post By Paula Chiocchi on 2017-01-04
The Big Reveal: What Mattered Most to Email Marketers in 2016
Blog post By Paula Chiocchi on 2016-12-28
5 Reasons Why Email is the Solution to Your Blocked Advertisements
Blog post By Paula Chiocchi on 2016-12-22
Don’t Settle for a Hit or Miss Strategy: 8 Tips for Ensuring Email Campaign Delivery
Blog post By Paula Chiocchi on 2016-12-14
2017 Email Campaign Success: 4 Things B2B Marketers Need to Know Now
Blog post By Paula Chiocchi on 2016-11-30
Giving Thanks for Email: 6 New Survey Implications for B2B Marketers
Blog post By Paula Chiocchi on 2016-11-16
This Just In: 8 Tips for Delivering Winning B2B E-Newsletters
Blog post By Paula Chiocchi on 2016-11-09
5 Steps to Ensuring Email Delivery Over the Coming Holidays
Blog post By Paula Chiocchi on 2016-10-05
Get Creative: 12 Days of Email Campaign Ideas for the Coming Holidays
Blog post By Paula Chiocchi on 2016-09-21
Customer Acquisition vs. Customer Engagement: Know Your Email Campaign Type Before Testing
Blog post By Paula Chiocchi on 2016-09-14
Customer Acquisition vs. Customer Engagement: Know Your Email Campaign Type Before Testing
Blog post By Paula Chiocchi on 2016-09-14
How to Advance the Sales Cycle with Effective Email Campaign Follow Up
Blog post By Paula Chiocchi on 2016-08-31
Newsflash: More Than 40 Million Validated B2B Email Records Now Available for Licensing from OMI
Blog post By Paula Chiocchi on 2016-08-24
5 Triggered Emails that Deliver Better Results for B2B Marketers
Blog post By Paula Chiocchi on 2016-07-27
3 Ways to Drive Customer Acquisition in the Second Half of 2016
Blog post By Paula Chiocchi on 2016-07-13
How to Use Data to Propel Your Growth in the Second Half of 2016
Blog post By Paula Chiocchi on 2016-07-06
The Art of the Email Resend: 6 Things B2B Email Marketers Need to Know
Blog post By Paula Chiocchi on 2016-06-29
Email: the Engine Powering the Four Phases of the Customer Lifecycle
Blog post By Paula Chiocchi on 2016-06-01
Email Is King When It Comes to Multi-Channel B2B Marketing
Blog post By Paula Chiocchi on 2016-05-18
6 Reasons Why Email Remains at the Center of the B2B Marketing Galaxy
Blog post By Paula Chiocchi on 2016-05-11
Four (More) Ways to Ensure Email Deliverability Like a Pro
Blog post By Paula Chiocchi on 2016-05-04
What’s in Your Database? The Top Data Quality Issues B2B Marketers Face
Blog post By Paula Chiocchi on 2016-04-27
Are YOU Your Company’s Chief Data Officer? Four Data Tips for Marketers
Blog post By Paula Chiocchi on 2016-04-20
Building a Successful Email Marketing Database: Three Top Takeaways
Blog post By Paula Chiocchi on 2016-04-13
4 Things Email Marketers Need to Know About Targeting SMBs
Blog post By Paula Chiocchi on 2016-04-06
March Madness: Which Email Marketing Strategies Make for a Winning Bracket?
Blog post By Paula Chiocchi on 2016-03-30
Getting with the Program(matic): The Future of Automated Email Campaigns
Blog post By Paula Chiocchi on 2016-03-09
Email Reigns Supreme on the Smartphone: 4 Takeaways for B2B Marketers
Blog post By Paula Chiocchi on 2016-02-24
Increase B2B Marketing Success by Getting to Know Your Customer Personas
Blog post By Paula Chiocchi on 2016-02-17
Three Reasons to Fall in Love with Video for B2B Email Marketing
Blog post By Paula Chiocchi on 2016-02-10
Know Your Three Primary Customer Types to Better Aim B2B Marketing Messages
Blog post By Paula Chiocchi on 2016-02-03
How Do You Rate? 6 Metrics That Matter Most to Email Marketers
Blog post By Paula Chiocchi on 2016-01-27
Email Marketing: Still New Territory for Many B2B Executives
Blog post By Paula Chiocchi on 2016-01-20
Bank on Email, Mobile to Power B2B Customer Acquisition in 2016
Blog post By Paula Chiocchi on 2016-01-13
Six Best Practices for Protecting Your Email Data in the Cloud
Blog post By Paula Chiocchi on 2015-12-16
Three Ways to More Effectively Reach Your B2B Prospects in 2016
Blog post By Paula Chiocchi on 2015-12-09
Hit the Ground Running in 2016: 3 Steps to Leveraging Email Data to Optimize Customer Acquisition
Blog post By Paula Chiocchi on 2015-12-02
Marketers: Use the Force with These 4 Email Automation Technologies
Blog post By Paula Chiocchi on 2015-11-18
6 Proven Ways to Increase Email Effectiveness Over the Holiday Season
Blog post By Paula Chiocchi on 2015-10-28
Getting Started with Email Marketing Part 2: How to Best Use Customer Acquisition Data
Blog post By Paula Chiocchi on 2015-10-21
Getting Started with Email Marketing: Preparing Your Email Address Data
Blog post By Paula Chiocchi on 2015-10-14
Email Campaigns Not Performing? Six Remediation Tips from Change3 Enterprises
Blog post By Paula Chiocchi on 2015-09-30
3 Simple Ways SMBs Can Avoid the Email Marketing Risks of Poor Data Quality
Blog post By Paula Chiocchi on 2015-09-23
6 Top Email Marketing Lessons Learned From Billions of Email Tests
Blog post By Paula Chiocchi on 2015-09-16
7 Proven Tips for Email Marketing Engagement from the Pros at Act-On Software
Blog post By Paula Chiocchi on 2015-09-02
10 Ways to Warm Up Your IP Address for More Effective B2B Email Marketing
Blog post By Paula Chiocchi on 2015-08-19
Ready to Get Nerdy? 4 Ways to Embrace the Science of Email Testing
Blog post By Paula Chiocchi on 2015-08-12
Email Deliverability: 12 Quick Tips for Emails That Get There No Matter What
Blog post By Paula Chiocchi on 2015-08-05
Beginner’s Guide to the 5 Essential Stages of Email Marketing
Blog post By Paula Chiocchi on 2015-07-29
Pushing the Email Envelope: 5 Advanced Techniques to Add to Your Repertoire
Blog post By Paula Chiocchi on 2015-07-22
4 Reasons Email Marketing Matters More than Ever to Your Small Business
Blog post By Paula Chiocchi on 2015-07-15
5 Small Business Tips for Integrating Social Media into Email Marketing Campaigns
Blog post By Paula Chiocchi on 2015-07-08
5 Questions Every Small Business Should Answer Before Diving into Email Marketing
Blog post By Paula Chiocchi on 2015-05-27
Five Small Business Secrets to Creating Customer Lifetime Value
Blog post By Paula Chiocchi on 2015-05-20
Custom Audience Targeting: 5 Implications for Email Marketers
Blog post By Paula Chiocchi on 2015-05-06
Five Essential Steps for Handling Customer Data Responsibly
Blog post By Paula Chiocchi on 2015-04-29
5 Trends Small Business Marketers Should Jump on in the Thriving Economy
Blog post By Paula Chiocchi on 2015-04-08
Lead Nurturing: Mapping Email Content to the 5 Stages of the Customer Buying Cycle
Blog post By Paula Chiocchi on 2015-04-01
5 Things Email Marketers Must Do Now to Incorporate Mobile
Blog post By Paula Chiocchi on 2015-03-19
3 Ways the Sales Landscape Is Changing and What You Can Do About It
Blog post By Paula Chiocchi on 2015-03-03
5 Tips for Reaching Millennials Through Email and Marketing
Blog post By Paula Chiocchi on 2015-02-18
Three Things to Consider When Jumping into Video Marketing
Blog post By Paula Chiocchi on 2015-02-11
5 Adjustments Small Businesses Need to Make in Today’s More Optimistic Economy
Blog post By Paula Chiocchi on 2015-01-14
Email Newsletters: Why They’re a Top Choice for Marketers in 2015
Blog post By Paula Chiocchi on 2014-12-23
Got Small Data? How to Build Upon It to Compete More Effectively in 2015
Blog post By Paula Chiocchi on 2014-12-10
How Will You Attract More Customers in 2015? It’s All in the Planning
Blog post By Paula Chiocchi on 2014-12-03
5 Ways to Supercharge Your Content Maketing Strategy In 2015
Blog post By Paula Chiocchi on 2016-01-21
Small Business Expo: Use Data to Find the Secret to Entrepreneurial Success
Blog post By Paula Chiocchi on 2014-11-04
Why Getting B2B Buyers to Your Website Is More Important Than Ever
Blog post By Paula Chiocchi on 2014-10-30
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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The Executive's 15-Minute Guide to Building a Successful Email Marketing Database
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A 15-Minute Guide to Fortune 2,000 Businesses and Executives
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Five Best Practices for Using Email Marketing to Target SMBs