Spring is often a time to get organized and implement new, good habits. As marketers, your prospect and customer databases are no different. But there are many challenges to maintaining a clean and accurate database, from starting with poor quality data to the regular data decay that happens over time. And if you delay cleaning your database you’re almost certain to end up with an even bigger project.
I recently shared six proven database “spring cleaning” strategies in an article for Business2Community (B2C) Magazine. I wrote about how digital marketers can make their companies more competitive and set themselves up for success when they supercharge their databases with fresh, high-quality data. And when it comes to keeping data clean, I offered tips forregularly cleaning your data (vs. putting it off until it gets really bad) to save unnecessary stress and wasted money in the long run.
You can read the full article on B2C here. If you have any questions or want to learn more, please reach out.
Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Go here to find out about leveraging our SMB and medical market data on the LiveRamp Data Marketplace.