NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call

Thumb of the Blog

Blog post By Paula Chiocchi on 2021-04-21

A picture containing container, basket, grass, person

Description automatically generated


Spring is often a time to get organized and implement new, good habits. As marketers, your prospect and customer databases are no different. But there are many challenges to maintaining a clean and accurate database, from starting with poor quality data to the regular data decay that happens over time. And if you delay cleaning your database you’re almost certain to end up with an even bigger project.


I recently shared six proven database “spring cleaning” strategies in an article for Business2Community (B2C) Magazine. I wrote about how digital marketers can make their companies more competitive and set themselves up for success when they supercharge their databases with fresh, high-quality data. And when it comes to keeping data clean, I offered tips forregularly cleaning your data (vs. putting it off until it gets really bad) to save unnecessary stress and wasted money in the long run.


You can read the full article on B2C here. If you have any questions or want to learn more, please reach out.



Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Go here to find out about leveraging our SMB and medical market data on the LiveRamp Data Marketplace.

Download your FREE Ebook

At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.

Five Best Practices for Using Email Marketing to Target SMBs

Get it Now

The Executive's 15-Minute Guide to Building a Successful Email Marketing Database

Get it Now

A 15-Minute Guide to Fortune 2,000 Businesses and Executives

Get it Now

Contact us today

Our team will be happy to answer any of your questions.

Chris Lelles

30 Minute Consultation with Chris Lelles

30 min

A member of our team will demonstrate how our solutions can support!

Select a Date & Time