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Blog post By Paula Chiocchi on 2019-02-13
A recent article in the Wall Street Journal points to a brewing backlash against social media giants. Whether it’s because of their controversial approaches to user data or their reputation for sharing “fake news,” the current state of social is driving many marketers to re-think the way they use it.
While criticism grows, we can still all agree that social media has staying power and will remain of value to marketers for many years to come. But as more drama unfolds, here are six reasons email might be a better choice for reaching your target audiences in 2019:
The reality is, social media – or any single channel for that matter – shouldn’t be relied upon as your only go-to-market vehicle. An omni-channel approach is often best when it comes to optimizing your reach to targeted prospects and customers. And when it comes to omni-channel, we at OMI see email playing a central role. It continues to be the workhorse behind today’s most innovative digital campaigns and it also serves as the most important link between a business and its customers and prospects.
How has your approach to social media marketing changed this year?
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.