NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2019-12-06
As more businesses recognize the value of communicating with prospective customer accounts as individual markets in their own right – as “markets of one” – Account Based Marketing (ABM) is now reaching critical mass. A SiriusDecisions report found that 89% of organizations surveyed indicated that ABM-targeted accounts achieved a higher ROI compared to those without ABM support. The report also found that 91% of B2B marketers activating ABM campaigns say deal size is larger for ABM accounts – and 25% of them say it is over 50% larger.
It’s no wonder B2B marketers are applying ABM tactics to their email marketing campaigns. In addition, by adding intent monitoring and other data capabilities into the mix, the numbers get even better. In fact, as ABM has grown in use across our client base, we’ve seen these four trends power its ROI to new heights:
OMI is leading the drive when it comes to bringing the above strategies to market. We are now partnering with leading innovators in the intent monitoring and ABM spaces to enable our clients to advance their marketing and sales strategies. It’s exciting and cutting edge, so connect with us to learn more about how you and your company can benefit.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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Our team will be happy to answer any of your questions.