The OMI Living File® Database
OMI's B2B Living File® licenses are crafted from our Master File, which is created through the processing of over 40 billion data signals per month. All entity relationships and channel points in the Master File are verified using our proprietary software.
We focus on high-quality, comprehensive, email-centric multi-channel marketing data and provide custom file building for each client, based on the pinnacles of reach, intelligence and new business data sets.
Take the Risk Out of Database Licensing
Data quality drives everything we do. At OMI, we view our B2B data as a Living File®. Database maintenance and updates are consistent and ongoing so that our data accurately reflects the changing business environment.
Data decays as people relocate, switch jobs, and update contact information. Approximately 30% change email addresses yearly, while B2B data can degrade by 60% per year. Outdated data hinders campaign effectiveness, risking misalignment and harming email send scores, potentially leading to blacklisting.
Digital marketing is only as strong as the data you're using and the best way to fuel healthy, successful B2B campaigns is with clean, accurate contact data. A Living File® approach is the key to unlocking quality data.
Marketers seek to engage B2B prospects both at work and home, driving the rise of the "B2B2C" data matching trend. OMI stands out with match rates surpassing 70% on the B2B to B2C linkage.
Database / Service Stats
Build your custom audience using the following criteria: job title, industry, company revenue, deterministic intent, employee size, geography and more.
SMB Database
The World's Largest Database of U.S.-based SMBs
There are more than 30 million small businesses in the U.S. alone, representing a significant market opportunity. If you're looking to grow your business by winning over SMB customers, you've come to the right place. OMI offers the largest database of U.S.-based SMB businesses in the world.
Email An ExpertProgrammatic and Social Audiences
Omni-Channel Data Uses
- ✓Social Media
- ✓Programmatic
- ✓Postal
The OMI Living File®
Our approach takes all the risk out of database licensing by:
- ✓Removing or correcting inaccurate contacts through database cleansing
- ✓Applying ongoing data maintenance and automation to verify the validity and accuracy of your data
- ✓Using real-time processes and automation to confirm hard bounces and replacing invalid contacts with new contacts where available
- ✓Maintaining email contacts at a guaranteed 95% validity rate