OMI Living File®: Verified Audiences Built From Real Companies and Real People
OMI's Living File® is a continuously maintained audience foundation built from verified U.S. businesses and the real professionals who work at them. Unlike static or modeled databases that quickly become outdated, the Living File reflects real-world business change through ongoing validation and refresh processes.
- Built from verified companies and real professionals
- Continuously validated to reflect business change
- 95% guaranteed business email validity
- Activation-ready across all major channels
Take the Risk Out of Database Licensing
OMI Living File®
A living audience foundation built from real companies and verified professionals—evolving as businesses grow, reorganize, or change.
- ✓Reflects current market reality, not modeled or scraped data
- ✓Prioritizes verified company records for accuracy
- ✓Enables confident audience activation across channels
- ✓Reduces execution risk throughout the marketing process
Data Decay
B2B data decays rapidly as professionals change roles and companies shift.
- ✓Continuous validation keeps records current and usable
- ✓Proactive maintenance reduces outdated contacts
- ✓Improves data reliability over time
- ✓Helps marketers avoid wasted spend from aging data
Data Accuracy
Accuracy is critical to effective B2B marketing. OMI validates every audience with a focus on data integrity and deliverability.
- ✓95% guaranteed business email validity
- ✓Reduces bounce rates and protects sender reputation
- ✓Supports more reliable campaign performance
- ✓No inflating volume at the expense of quality
B2B2C Data Matching
Connects verified professionals to digital and household identifiers for consistent people-based activation across channels.
- ✓Extends B2B audiences into programmatic, CTV, and social
- ✓Preserves audience integrity throughout activation
- ✓Enables consistent cross-channel messaging
- ✓Links professional profiles beyond email environments
Omni-Channel Data Uses
The same verified audience can be activated consistently across channels without rebuilding or re-modeling data between platforms. By maintaining a unified audience foundation, OMI supports more cohesive messaging, clearer attribution, and stronger cross-channel performance.
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OMI's Living File® enables highly targeted audience creation using verified business and professional attributes. Audiences are built on real company characteristics—not inferred data—and can be filtered by industry, company size, revenue, geography, employee count, and professional role. These attributes can be combined with engagement and intent signals to support more relevant targeting, better activation, and scalable reach grounded in accuracy and transparency.
SMB Database
There are more than 30 million small businesses in the U.S. alone, representing a significant market opportunity. If you're looking to grow your business by winning over SMB customers, you've come to the right place. OMI offers the largest database of U.S.-based SMB businesses in the world.
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