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The OMI Living File®

Our approach takes all the risk out of database licensing by:

  • Removing or correcting inaccurate contacts through database cleansing
  • Applying ongoing data maintenance and automation to verify the validity and accuracy of your data
  • Using real-time processes and automation to confirm hard bounces and replacing invalid contacts with new contacts where available
  • Maintaining email contacts at a guaranteed 95% validity rate

OMI Living File®

At OMI, we view our B2B data as a Living File®. We regularly maintain and update our database so that it accurately reflects the changing business environment.

Data Decay

Data decays as people move, change companies, get promoted or switch email providers, among other things. Roughly 30% of people change their email addresses every year and it’s estimated that B2B data decays up to 70% per year.

If data isn't cleansed it becomes outdated and unusable, which prevents your campaigns from reaching the right audiences. But worse than that, poor data quality can lower your email send score and land your brand on spam blacklists.

Data Accuracy

Digital marketing is only as strong as the data you’re using and the best way to fuel healthy, successful B2B campaigns is with healthy, accurate contact data. A Living File® approach is the key to unlocking quality data.

Database / Service Stats

  • 117MM+ Contacts with Email
  • 18MM+ Companies
  • 87MM+ SMB Email Contacts
  • 4MM+ Small Office, Home Office
  • 18MM+ Domains
  • 75MM+ Digital ID’s
  • 2MM+ Independent Contractors

Linkedin URL STATS

  • 38MM+ Contact Email with URL
  • 4MM+ Companies with URL

Complete B2B Data Field File Layout

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Omni-Channel Data Uses:

  • Omni-Channel

  • Digital Display

  • Email Only

  • Postal Only

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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.

Five Best Practices for Using Email Marketing to Target SMBs

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The Executive's 15-Minute Guide to Building a Successful Email Marketing Database

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A 15-Minute Guide to Fortune 2,000 Businesses and Executives

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Chris Lelles

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