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Blog post By Paula Chiocchi on 2018-05-16
With the weather warming up (finally!), it’s now time to ditch the jackets, boots and umbrellas, and break out the shorts, t-shirts, flip flops and sunscreen on the weekends. Now’s also a good time to think ahead to summer – and turn up the heat on your email campaigns.
Here are six ideas we recommend for making summer email campaigns shine:
Lastly, as we head into summer, understand that your customers and prospects are coming and going a lot. This may impact your email campaign results. Stay the course and consider re-sending your emails when it makes sense. Because this can be tricky, take a look at the tips in our previous post, “The Art of the Email Resend.”
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects – including millennials and other generations -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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