Blog post By Paula Chiocchi on 2017-07-05
Farmers’ Almanac defines the “Dog Days of Summer” as the hottest days of the season, which occur between July 3 and August 11 every year. While many people believe the saying has to do with dogs being sluggish and lazy on hot summer days, it is actually a reference to the sun occupying the same region as Sirius, otherwise known as the “dog” star. Sirius is the brightest star visible from earth and part of the Canis Major (or “Greater Dog”) Constellation.
All of this is news to me: a speaker at a recent conference I attended mentioned it in her introductory comments. But what isn’t news is that email marketing continues to demonstrate strong ROI, even in the dog days of summer.
In fact, in its fourth annual State of Marketing Report, Salesforce recently polled 3,500 global marketing leaders and found that:
Another report concludes that email is a crucial component of B2B customer referral programs. Amplifinity’s “State of Business Customer Referral Programs” shows that:
Finally, spending on email continues to grow in 2017. According to MediaRadar’s Q1 media spending report:
Data doesn’t lie, and these recent metrics prove that email continues to be the top dog in the marketing realm – and certainly a B2B marketer’s best friend. Be sure to keep it in your toolbox!
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful B2B email marketing database. â€¨
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.