Blog post By Paula Chiocchi on 2015-10-14
Because email is always evolving, it’s not surprising that even the most experienced marketers seek out help with their initiatives in one form or another at some point. For some organizations, B2B email data is merely the final missing piece for them to fuel their well-conceived marketing campaigns, putting them on the fast track for seemingly immediate success. Unfortunately, these businesses tend to be the exception.
Much more common are those who are interested in conducting email marketing to expand their businesses, but are not quite sure where to start. They may not know how to pull together the email data they need in the first place, and they are uncertain what to do next once they get it. If you’re in this category, take heart. You’re not alone.
In Part 1 of this 2-part blog on getting started with email marketing campaigns, we’ve got two important tips on how to get your email data in order:
First: Analyze your existing customer database
Before you seek to acquire email data, there are some steps you should take in preparation for your upcoming B2B marketing campaigns.
Next: Acquire prospect lists
If your business is new or has never taken part in email marketing before, chances are your email list is lacking in size and quality. This is where outside help comes in handy. You can use the results of your existing customer analysis in step one above to find the right source – a reputable email data provider -- that can get you the prospect information you’re looking for.
With the right data in hand, you’ll be ready to begin reaching out to prospects with your valuable and informative message. And don’t forget, your email data is constantly evolving. Email addresses change. People move on to new jobs. Subscriber interests fluctuate. That’s why managing and growing your email lists is an ongoing process. It takes attention to detail to keep your email data clean, and creativity and diligence to maintain subscriber loyalty over time.
For more information on this subject, I recently participated in a webinar on how to best leverage acquisition data, along with pre-sales programs offered by our partner, C-Level Connections. Check it out – and stay tuned! In part 2 of this blog, we’ll discuss next steps toward using email marketing to convert prospects into customers.
If you need help connecting with your ideal prospects and driving higher levels of data quality for your email marketing campaigns, consider giving BizFACTZ B2B marketing data a try. BizFACTZ allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
Image Copyright: olegdudko / 123RF Stock Photo
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.