Database Cleansing
With contact data decaying 3-5% monthly, you can turn to OMI to keep your database fresh and boost marketing performance. Our "Exact Match" deep cleansing program is professional grade and the number one choice among leading brands.
Our Process
Analysis of Prospect / Customer Database
Identify / Purge Invalid Contacts and Emails
Invalid Contact Replacement
Augment and Append Firmographics
Test and Deliver
Key Benefits
Data Quality
- ✓Remove invalid email data to improve your sender score
- ✓Safeguard and protect high-value prospect records
- ✓Data enrichment and identity resolution
- ✓Enhance and append valid records with social URLs, email data, and more
Efficiency
- ✓Reduce budget waste with increased accuracy
- ✓Automated for quick turnaround
- ✓Seamless integration with existing tools and processes
- ✓Customized for your business needs
Database Cleansing
Contact data DECAYS 3-5% per month! Are you keeping your database clean, accurate and up-to-date?
Companies source email contact data from multiple suppliers with varying degrees of quality in relation to channel points: postal, phone, email and URL. OMI runs a deep clean on these databases as a batch project in order to remove invalid email data that can lower the send score and threaten the reputation of a marketer which may affect email marketing efforts.
OMI's cleanse process will strengthen the accuracy of the full record and the associated email contacts. OMI recommends our automated ongoing email maintenance program in order to align with industry best practices for email marketing.
The Challenge
How do you maintain a clean and accurate database without running the risk of removing valuable contacts? Some challenges include:
- ✓Poor data quality
- ✓Maintaining Accurate, Up-To-Date Records
- ✓Purging Only Invalid Records
- ✓Budget Waste
- ✓Privacy Laws
- ✓Segmenting Into Relevant Targeted Audiences
The Solution
Use a database cleansing service to enhance and append valid records. Most importantly, purge invalid or out-of-date data without eliminating high-value prospect records.
OMI's proven "EXACT MATCH" approach is the answer!
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