Database Cleansing
With contact data decaying 3-5% monthly, you can turn to OMI to keep your database fresh and boost marketing performance. Our “Exact Match” deep cleansing program is professional grade and the number one choice among leading brands.
Our Process
Analysis of prospect / Customer Database
Identify / Purge invalid contacts and emails
Invalid Contact Replacement
Augment and append firmographics
Test and Deliver
Key Benefits
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- Remove invalid email data to improve your sender score
- Safeguard and protect high-value prospect records
- Data enrichment and identity resolution
- Enhance and append valid records with social URLs, email data, and more
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- Reduce budget waste with increased accuracy
- Automated for quick turnaround
- Seamless integration with existing tools and processes
- Customized for your business needs
Learn more about OMI database cleansing
OMI's Database Cleansing Enhancement and Maintenance Service
Cleansing Case Study
DOWNLOAD YOUR FREE ebook
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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The Executive's 15-Minute Guide to Building a Successful Email Marketing Database
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A 15-Minute Guide to Fortune 2,000 Businesses and Executives
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Five Best Practices for Using Email Marketing to Target SMBs