Blog post By Paula Chiocchi on 2024-10-02
While there’s no question that AI is transforming marketing, there are other significant developments also making an impact on our industry and they deserve a share of the spotlight. As the founder and CEO of a performance marketing agency, where data is at the foundation of everything we do, we’ve had a front row seat to several emerging data trends this year. Check out our latest Forbes article for our insights on four of them that are moving the needle now for our Fortune 1000 clients:
Four Data Trends Making an Impact on Marketing Now
The bottom line is, CMOs and other senior marketers today are stepping into roles that require them to be not just marketers, but also AI experts, data-driven decision-makers, and visionary leaders. This requires a futurist mentality and staying ahead of the curve when it comes to technology, customer needs, data insights and trends, and so much more.
The data trends featured in the article are top-of-mind for us now and we highly recommend learning more about them. Reach out to our team for a conversation on how to leverage these trends to improve your marketing reach, engagement, impact and ROI.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
The Executive's 15-Minute Guide to Building a Successful Email Marketing Database
A 15-Minute Guide to Fortune 2,000 Businesses and Executives
Five Best Practices for Using Email Marketing to Target SMBs