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Blog post By Paula Chiocchi on 2016-04-06
B2B marketers who work at larger, more established Fortune 1000 or 2000 companies often target their campaigns on small or medium sized businesses (SMBs). When doing so, they sometimes frame their communications strategies in terms of how their own companies operate, perhaps assuming that smaller companies do
business in much the same way. In our experience, this is a mistake. But it’s a common one that can be easily addressed.
When targeting SMBs, it is critical to understand your target’s daily business life, and put yourself in their shoes so that your marketing messages will resonate. Here are four important factors B2B email marketers need to keep in mind when targeting SMBs:
SMBs likely will not have the formalities, approval chain or bureaucracies of larger companies. This creates an advantage for B2B email marketers who understand the roles and daily lives of their targets, and can deliver clear, immediate value that SMBs can trust and rely on for years to come. Taking a larger role in the education and solution process puts more power – and the opportunity for success – into the hands of B2B email marketers.
Find and win new customers with targeted, high-quality email marketing data from OMI. Click here for more information and download our new e-book, “The Executive’s 15-Minute Guide to Building a Successful Email Marketing Database,” today.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
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