Our New Website Is Live!

We’re super excited to unveil our newly updated website! We’ve completely refreshed the content and creative around our mission and offerings, with a deep dive into our full complement of omni-channel performance marketing capabilities.

The website demonstrates our commitment to empowering you to confidently reach your target audiences and elevate marketing ROI using our innovative B2B2C data solutions and services, including:

• Our Living File® database with more than 140 million B2B contacts with email
• The world’s largest database of U.S.-based SMBs
• Powerful intent data for identifying in-market prospects
• Transparent media activation
• Customer acquisition and prospect marketing campaigns – used by top brands
• End-to-end campaign services for programmatic, email, social and much more
• Professional grade data cleansing including email contacts
• Extensive B2B healthcare database

 

Why Leading Brands Turn to OMI

At OMI, we know that navigating the complexities of omni-channel audience data and customer acquisition campaigns can be challenging. At the same time, ad fraud related to bot activity is escalating, threatening the success of digital campaign targeting. As you’ll see on the website, OMI addresses all of these issues with next-generation ad fraud detection and an unparalleled dedication to data accuracy. The result is a 30% campaign performance boost, on average, for our clients.

Don’t just take our word for what we can do for you: scroll down here and check out the names of the leading brands that have turned to us to empower their sales and marketing teams.

For an example of new content around our services, the excerpt below highlights our media activation offerings, with insight into how we’re differentiated in the market:

OMI MEDIA ACTIVATION

Harnessing our massive database, omni-channel expertise and strategic partnerships, we empower media buyers and brands to activate the right B2B2C audiences with precision to dramatically Improve campaign results.

 

MEDIA ACTIVATION: OMNI-CHANNEL USE CASES

•  Campaign analysis
•  Programmatic ad campaigns
•  Social and email marketing
•  Postal data and geolocation

 

MEDIA ACTIVATION: THREE KEY OMI BENEFITS

Advanced Sourcing Strategy

• Sourced from prospects’ digital search queries, content downloads, and website clicks
• Based on content consumed – not on websites viewed – to provide deep insights into prospects’ interests and preferences
• All signals filtered using natural language processing (NLP) to fuel intent monitoring speed and scale

 

Up-to-Date Insights

• 14 billion fresh B2B digital signals ingested weekly
• 24-hour feeds provided for clients wanting to create campaign triggers for intent signal execution across channels
• Fresh intent signals provided weekly for data feed applications

 

Customizable, Comprehensive B2B2C Customer Profiles

• Identify in-market prospects who closely align to your Ideal Customer Profile (ICP) using highly-customizable intent monitoring search topics
• Link interest paths to the prospect from both a consumer and a business perspective to gain a more complete view of their profile

 

Go here to view the site now. Your feedback is always appreciated and we invite you to reach out to our team with any questions around how we can support you in achieving your marketing goals.