THE FUNDAMENTALS of EMAIL DATA & ACQUISITION EMAIL MARKETING
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to offer a new series of complimentary videos designed to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it. Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.
Our series below consists of 10 tracks covering all the essential building blocks of email data and acquisition email marketing. As you watch these videos, feel free to reach out to us at any time with questions.
Be a part of the conversation by watching OMI and Paula Chiocchi in the Hangout video series below to discover more...
Learn the difference between prospect data and customer data, and find out how to address common prospect data challenges and pitfalls.
Get to know the basics of email marketing. Learn how to incorporate prospect data into your campaigns to drive better lead generation results.
Learn how to use data to power your email marketing campaigns; understand the most important and essential testing parameters.
Learn the rules and legal guidelines of email marketing.
Learn how to target the right audience. Segment, filter, personalize and automate for a seamless customer journey.
Content is the fuel that powers email marketing. A marketer must deliver the right message to the right audience at the right time.
Learn how to model your email campaigns in advance and understand the risks caused by lack of planning and preparation.
Learn how to interpret email campaign reports. Our favorite stat is the open-to-click ratio, which tells you how engaging your email content is.
Learn about ROI and Email Service Provider (ESP) evaluation methods.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.