VIDEOS

EDUCATIONAL VIDEOS

THE FUNDAMENTALS of EMAIL DATA & ACQUISITION EMAIL MARKETING

At OMI, we believe good things happen when you share your knowledge. That’s why we’re proud to offer a new series of complimentary videos designed to educate marketers at every level – in every size and type of organization – about the basics of email marketing and the contact data that powers it. Our goal is to create a better understanding of what goes into email marketing so that you can improve what you get out of it.

Our series below consists of 10 tracks covering all the essential building blocks of email data and acquisition email marketing. As you watch these videos, feel free to reach out to us at any time with questions.

SERIES 1

Be a part of the conversation by watching OMI and Paula Chiocchi in the Hangout video series below to discover more...

Series_1_Video_2

Intro to Data Marketing

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What You Need to Know About Marketing Data

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Marketing Terms: CTR vs CTA

SERIES 2

Learn the difference between prospect data and customer data, and find out how to address common prospect data challenges and pitfalls.

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Intro to Definitions of Prospect Data

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How to Grow Your Prospect Data List

SERIES 3

Get to know the basics of email marketing. Learn how to incorporate prospect data into your campaigns to drive better lead generation results.

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Intro to ESPs: Cost-Benefit Analysis

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What is an ESP?

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Large Data Set ESP

SERIES 4

Learn how to use data to power your email marketing campaigns; understand the most important and essential testing parameters.

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Intro to Data-Powered Email

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How to Keep Your Customer Data Clean

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A/B Testing for Email Blasts

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Email Creative Best Practices

SERIES 5

Learn the rules and legal guidelines of email marketing.

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Intro to Basics of Email Marketing

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Rules for Email Marketing

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What Is GDPR?

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What Is GDPR? Part 2

SERIES 6

Learn how to target the right audience. Segment, filter, personalize and automate for a seamless customer journey.

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How to Target New Prospects

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Rules for Email Marketing

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Best Practices for Using Data on Third-Party Platforms

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Next Steps: Using Data to Target Prospects

SERIES 7

Content is the fuel that powers email marketing. A marketer must deliver the right message to the right audience at the right time.

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Introduction to Producing Content for Email Marketing

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Writing Email Copy

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Email Best Practices for Content Creation and Design Layout

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How to Write Compelling Subject Lines

SERIES 8

Learn how to model your email campaigns in advance and understand the risks caused by lack of planning and preparation.

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Email Campaign Modeling – Physical vs Digital

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Email Campaign Sequences

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Email Campaign Models – Physical and Digital

SERIES 9

Learn how to interpret email campaign reports. Our favorite stat is the open-to-click ratio, which tells you how engaging your email content is.

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Intro to Understanding Email Marketing Reports

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Interpreting Email Marketing Reports

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Leveraging Email Marketing Reports

SERIES 10

Learn about ROI and Email Service Provider (ESP) evaluation methods.

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Intro to Email Marketing & Pricing Best Practices

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Know Your ESP Partner: Pricing & ROI Evaluation

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Next Steps: Email Marketing Pricing & ROI

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