It’s been a long time coming, but now that major web browsers have set a date for removing support for third-party cookies, digital marketers need to evaluate their options and determine how to move forward. This is a huge departure, as tracking cookies have been widely used for years to identify online behaviors and the people behind them.
Recently, I wrote an article for Business2Community (B2C) Magazine, where I shared four ways to prepare for the future of digital marketing. The truth is, cookies were never the perfect answer, but thankfully there are innovative new ways to zero in on online behavior and target specific individuals. At OMI, we’ve seen great success in IP address tracking combined with high-quality business contact data to close the loop and reach the right customers at the right time.
You can take a look at the full article on B2C here. If you have any questions or are interested in learning more, please reach out.
Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.