Blog post By Paula Chiocchi on 2015-07-15
As we move into the heart of summer, many of us will be taking much-needed (and well-earned!) vacations. However, for small to midsize business (SMB) owners and executives, fun summer trips can be fraught with worry over how things will play out at the office while they’re away. But one issue most SMBs don’t have to worry about – no matter where their travels may take them -- is the value delivered by their email campaigns.
I’ve written previously about my top guidance for SMB email marketers. But, as the summer gives us a rare opportunity to take stock in things, the importance of email in driving traffic to an SMB website is worth remembering. Email represents a top channel for bringing in new prospects and increasing sales – a truth validated by a recent report by Salesforce.com, which states that 73% of marketers agree that email is core to their business, and 60% claim that the channel is a critical enabler of products and services.
With that in mind, here are four reasons email marketing makes sense, now more than ever, for SMBs:
As a side note, as campaigns are implemented, it’s important to pay attention to opt outs. According to a leading market research and consulting firm, the top reason people opt out of email marketing is that they receive too many emails. As a best practice, marketers should regularly perform A/B testing to determine the right email frequency for their subscribers.
There’s no doubt that email continues to serve as an integral part of any SMB’s effort to get more customers and increase revenue. Its value seems indisputable these days -- and offers one less thing to worry about over summer vacation
If you need help connecting with your ideal prospects and driving more leads for your business, consider giving BizFACTZ’ B2B marketing data a try. BizFACTZ takes the hassle out of email list growth, and allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
Image credit: Copyright: stockbroker / 123RF Stock Photo
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.