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Blog post By Paula Chiocchi on 2016-01-21
If you made a resolution to nurture and grow your content marketing strategy in the New Year, you’re in good company. Seventy percent of B2B marketers report a year-over-year increase in the use of content marketing, and there’s a good reason for that: studies have shown that offering the right high-quality content to your target market leads to increased sales, valuable upsells and important repeat business.
Supercharging your content marketing this year simply makes sense, and here are five tips to keep in mind as you move forward:
Building a relationship begins with finding the right targets. Start with clean, qualified email data – either from your own house list or from a reputable data acquisition service, or a combination of the two. Most outside services will help you pinpoint prospects right down to their geographic location, business title, industry, size of organization and more. And the most respected acquisition firms will also allow you to make ongoing use of email data throughout the year to maximize your investment and augment your existing lists. Your goal with those individuals who have opted in to receive your content is to develop an ongoing relationship with them – a relationship that is not only anchored by your targeted or personalized content, but that is also nurtured over time, including after any initial sale.
Decision makers will see through a thinly veiled sales pitch and lose respect for you, but they will appreciate real solutions, and they will remember your company when it comes time to make a related purchase if your content resonates with them.
These are the ground rules to an effective content marketing program. What strategies have been the most successful for your organization?
If you think acquiring new B2B business contacts data might make a difference for your content marketing efforts in 2015, you might want to give BizFACTZ a try. While most business contacts services are delivering only 50-70% data accuracy with email data, BizFACTZ consistently exceeds that amount with 90% email accuracy. Click here to find out more and use the offer code “INTRO” to receive a 20% discount on your first order.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.