Blog post By Paula Chiocchi on 2023-03-15
This week we announced big news: our business-to-business (B2B) database now exceeds 117 million manager- and professional-level and above contacts with validated email addresses -- spanning more than 18 million businesses. This milestone marks a 150% increase since 2017!
The expanded database includes 87 million small-and-mid-sized business (SMB) records, making it one of the largest U.S.-focused SMB databases in the world. To top it off, we offer 95% email validity for 30 days on our records.
And while we’re extremely proud of reaching 117 million contacts, we’re also very proud of what we’ve achieved from a data quality perspective. We recognize that our customers rely on accurate data. It’s critical for effective digital marketing and vital for their personalization, audience building, and account-based marketing (ABM) initiatives. Without it, no matter how creative a campaign might be, marketers cannot identify, connect and engage with the right prospects and decision-makers at the right time.
That’s why we’ve embraced a Living File® approach to our database, meaning that we regularly maintain and update our data to accurately reflect the changing business environment. This takes all the risk out of database licensing for our clients. To achieve the highest levels of data quality, OMI regularly analyzes, validates, purges, updates, and replaces data to ensure ongoing accuracy.
Let’s be honest, though. Reaching 117 million contacts was no easy feat. This new milestone is an incredible accomplishment for our team. Please join me in congratulating them on all the hard work and dedication that got us here. You can read the complete press release here.
OMI’s high-quality B2B business contact data is used by Fortune 1000 firms and start-ups alike to drive modern digital marketing initiatives—from intent monitoring and ABM to email marketing and omnichannel campaigns utilizing display, social media, and more. Reach out to our team today for more information.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.