Blog post By Paula Chiocchi on 2018-10-17
Whatever your goals are when it comes to marketing – whether it’s lead generation, revenue building, customer retention or something else – the reality is, you won’t get too far without good data behind your initiatives.
A new report by Dun & Bradstreet reinforces the importance of data quality and shows where marketers seem to be having trouble. My top takeaways include:
What’s the solution to today’s data quality challenge? In addition to understanding and recognizing the problem, I recommend making a commitment to dedicating time and resources to the task. Next, assess your overall data health and from there, take baby steps and perhaps focus on improving one data-driven marketing initiative at a time.
Use Reputable Third-Party Data Cleansing Services
When it comes to email data, at OMI we continue to stress how critical it is to pay attention to email list cleanliness and hygiene. Recognizing that this task can be overwhelming for many of our clients, especially when you consider the high volume of email data that today’s businesses use, we offer a data cleansing service. Recently we profiled how one of our customers, a Fortune 10 firm, is benefiting from that service. After cleaning 35 million records for the firm, we were able to improve data validity and accuracy by an astounding 37%. You can find more information in our case study here.
While data quality is a challenge for almost everyone in business today, hopefully there is some comfort in knowing that the struggle is real. Fortunately, there are partners like OMI who stand ready and able to provide an answer.
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.