NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Call 310-274-5312
Blog post By Paula Chiocchi on 2019-03-13
We’ve all seen countless blog posts and articles on the forthcoming emergence of Millennials. There’s been a lot of talk about their growing purchasing power and influence and how B2B marketers will need to get ready to serve them. But those discussions should no longer point to the future because Millennials have finally arrived in the business world. In fact, today they make up the largest generation in the U.S. labor force. And that’s why the time is now for B2B marketers to take action to evolve their offerings and email campaigns to engage, influence and win the business of this powerful, coveted demographic.
From my experience as a marketer who specializes in reaching customers on their terms, here are 4 ways to capture the attention of Millennial audiences:
The time is now to enable systems to support and serve today’s most powerful buyer. Millennials have arrived on the business front and are fully engaged in flexing their purchasing muscle.
How have you transformed your business to address the changing market?
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including Millennials and top-level executives. Ultimately, we support you in converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBs
Get it NowThe Executive's 15-Minute Guide to Building a Successful Email Marketing Database
Get it NowA 15-Minute Guide to Fortune 2,000 Businesses and Executives
Get it NowOur team will be happy to answer any of your questions.