Whether it’s to guide our clients to expand their reach, find new markets or grow their businesses, what we do at OMI always comes down to data. And, in case you missed it, my most recent story in Forbes covers how to leverage data to zero in on the right prospects and win more customers using email acquisition campaigns.

The article explores these four essential ways to get the most out of your data to drive high-quality leads and nurture prospect relationships:

• Don’t put all your eggs in one data basket
• Invest in identifying the right audience
• Use integration to create more seamless experiences
• Deliver a one-two punch with email and programmatic

I hope you’ll take a minute to read it (you can find it here) – it provides the same valuable tips that we share with our clients every day at OMI. It’s worth noting that the advice applies to those organizations that are proficient in their use of data as well as to those that are just getting started. From what I’ve seen, there’s always room for adjustments and improvements no matter what your level of experience is.

Side note: As a Forbes Agency Council member, I’m a frequent contributor to the online magazine and I often share insights from my years of experience working with Fortune 1000 firms and small to midsize businesses. You can find my other Forbes articles here.

As always, I welcome your feedback and would be happy to answer any questions.

Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.