NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2015-05-06
It has been said that “the more things change, the more they stay the same.” Although this sentiment was communicated well over a century ago, it might apply to the current status – and evergreen value – of email.
Recently, The Wall Street Journal reported that Google may soon launch an ad offering similar to Facebook Custom Audiences, which, essentially, allows marketers to present ads on Facebook accounts on which they already have contact information. And what’s the key element powering these innovative offerings to marketers from Facebook® and, in all likelihood, Google®? You guessed it; email addresses.
Custom audience targeting seems poised to extend the reach of email marketing, offering new ways to reach prospects and customers. What does their potential say about the power of email? Here are five takeaways:
Facebook (and potentially Google’s) Custom Audience offerings show great potential for email marketers to deepen their messaging reach through this convergence of email and search ads. And while new and inventive ways of reaching prospects and customers continue to evolve, the central element necessary to enable these mediums remains the same: email.
To expand the reach and success of your email marketing initiatives, consider giving BizFACTZ’ B2B marketing data a try. BizFACTZ takes the hassle out of email list growth, and allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
Image Credit: Copyright: / 123RF Stock Photo
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.