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Blog post By Paula Chiocchi on 2015-04-22
Open rates. Click-throughs. Qualified leads delivered. As any good marketer knows, it’s important to employ robust metrics to track the performance and impact of your email marketing campaigns. That’s because your success – and perhaps even your employment status – may depend on your ability to accurately measure and report on your overall progress.
But how does your approach to email marketing stack up against your peers? A new report, “Email Marketing Industry Census 2015” by Econsultancy, yields some interesting benchmarking insights. Here are six key metrics and takeaways from the report:
The bottom line: while your struggles and challenges may be shared by your fellow email marketers, the investment in budget and time continues to pay dividends in terms of results. And that’s the best measurements any marketer would be pleased to communicate.
To expand the reach and success of your email marketing initiatives, consider giving BizFACTZ’ B2B marketing data a try. BizFACTZ takes the hassle out of email list growth, and allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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