Blog post By Paula Chiocchi on 2019-02-27
When prospects and customers register for or simply view your content, respond to your previous messages or provide you with data insights that you can use to your advantage, they are essentially “triggering” you to take action. Are you making the most of the opportunity they are presenting by using an automated response? Research shows that automated emails typically out-perform non-automated emails, as they are generally more personalized, relevant and timely.
As you put an automated email plan in motion, here are five “triggering” events to include:
Conversica and the Power of AI for Automated Emails
This blog post would not be complete without mentioning AI and how it powers automated email replies. In the past year, we’ve engaged with Conversica, a partner of ours, to optimize lead nurturing for our clients by automating intelligent replies to the prospect messages they receive. The Conversica platform works by creating a virtual persona that interacts directly with prospects, nurturing them via natural language email exchanges to convert leads into qualified opportunities. When the prospect is ready to make a purchase, the software alerts a sales rep to make contact and close the sale. By leveraging AI as an automated attendant or “sales assistant,” companies are seeing vast improvements in lead quality and sales results.
As Conversica demonstrates, there’s no doubt the time is now to level up your email marketing strategy. Whether it’s automated, triggered emails that provide timely, relevant and personalized messages, or AI-powered intelligent replies that enable sales reps to more efficiently use their time, automated email has clearly arrived.
Got a question about how to program your triggered or automated emails or how we work with Conversica? We’re happy to talk any time.
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.