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Blog post By Paula Chiocchi on 2015-04-08
With the first quarter of 2015 now in the books, most experts agree the U.S. economy continues to build momentum. Small business owners are stepping up business plans: a February Wall Street Journal/Vistage small business CEO survey shows that 64% of firms surveyed report recent economic gains, and 52% of them plan to increase business investment spending for the remainder of the year – the highest percentage in the survey’s history. Another survey by American Express OPEN Small Business Monitor says more than two-thirds of small businesses have a positive outlook.
With a robust economy, your customers are clearly more inclined to spend, and that’s why now is the time to heat up the marketing initiatives that were moved to the back burner during the recent down years. If your marketing plans have been on hold for a while, here are 5 trends for small business email marketers to keep in mind in a thriving economy:
page visitors a trust signal – along the lines of a stamp of approval. If visitors see that a post has hundreds or thousands of shares, it’s likely to be something of value. To ride this wave, small business marketers should install social share plugins and encourage their customers to share as much as possible.
As businesses expand when expectations are strong, favorable conditions exist for small business marketers to increase their activities, and extend their tactics as previously frozen marketing budgets are thawed. Doing so will help your company rise above the noise, and reach prospects at an optimistic time when they are more likely than ever to be receptive to your marketing message – and convert into paying customers.
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As your marketing program heats up, reaching the right prospects with your email marketing efforts is essential. To add to your list and gain more precision with your email targeting at the same time, consider giving BizFACTZ’ B2B marketing data a try. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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