Audience Media Activation
Harnessing our massive database, omni-channel expertise and strategic partnerships, we empower media buyers and brands to activate the right audiences with precision to dramatically improve campaign results. Our audiences are B2B2C.
Omni-Channel Use Cases
- Campaign analysis
- Programmatic ad campaigns
- Social and email marketing
- Postal delivery and geolocation: All data is CASS certified (Coding Accuracy Support System)
Key Benefits of Our Services
Advanced Sourcing Strategy
- Sourced from prospects' digital search queries, content downloads and website clicks
- Based on content consumed – not on websites viewed – to provide deep insights into prospects' interests and preferences
- All signals filtered using natural language processing (NLP) to fuel intent monitoring speed and scale
Up-to-Date Insights
- 14 billion fresh digital signals ingested weekly
- 24-hour feeds provided for clients wanting to create campaign triggers for intent signal execution across channels
- Fresh intent signals provided weekly for data feed applications
Customizable, Comprehensive B2B2C Customer Profiles
- Identify in-market prospects who closely align to your Ideal Customer Profile (ICP) using highly-customizable intent monitoring search topics
- Link interest paths to the prospect from both a consumer and a business perspective to gain a more complete view of their profile