Audience Media Activation
Harnessing our massive database, omni-channel expertise and strategic partnerships, we empower media buyers and brands to activate the right audiences with precision to dramatically Improve campaign results. Our audiences are B2B2C.
OMNI-CHANNEL USE CASES
- Campaign analysis
- Programmatic ad campaigns
- Social and email marketing
- Postal delivery and geolocation: All data is CASS certified (Coding Accuracy Support System)
Key Benefits of Our Services
Advanced Sourcing Strategy
- Sourced from prospects’ digital search queries, content downloads and website clicks
- Based on content consumed – not on websites viewed – to provide deep insights into prospects’ interests and preferences
- All signals filtered using natural language processing (NLP) to fuel intent monitoring speed and scale
Up-to-Date Insights
- 14 billion fresh digital signals ingested weekly
- 24-hour feeds provided for clients wanting to create campaign triggers for intent signal execution across channels
- Fresh intent signals provided weekly for data feed applications
Customizable, Comprehensive B2B2C Customer Profiles
- Identify in-market prospects who closely align to your Ideal Customer Profile (ICP) using highly-customizable intent monitoring search topics
- Link interest paths to the prospect from both a consumer and a business perspective to gain a more complete view of their profile
DOWNLOAD YOUR FREE ebook
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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The Executive's 15-Minute Guide to Building a Successful Email Marketing Database
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A 15-Minute Guide to Fortune 2,000 Businesses and Executives
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Five Best Practices for Using Email Marketing to Target SMBs