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Blog post By Paula Chiocchi on 2017-06-05
As B2B email marketers know, getting the right message to the right prospect at the right time can be easier said than done. Many marketers have years of prospect and customer behavioral data, such as email opens and clicks, completed forms and website page visits, but are challenged with analyzing and converting this data into ideal email tactics. This challenge is being addressed with the emergence of artificial intelligence (AI) technologies, which can “mine” your data to determine and deliver targeted campaigns to prospects based on their previous digital activities.
While these technologies are still evolving, here are some examples of how AI can impact B2B email campaigns now and in the years to come:
It’s clear that AI may be too intimidating or bleeding edge for some B2B marketers, but others who focus on high-volume email marketing may be ready to give it a try. For such early adopters, there are a few steps to take when preparing to use AI:
While we are still in the early stages of improving and even optimizing email campaign performance using AI, the early results are promising. It seems even inevitable that automated, optimized messages will someday soon fill our inboxes – all driven by AI. How and when do you plan to put AI to work in your marketing initiatives?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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Our team will be happy to answer any of your questions.