Blog post By Paula Chiocchi on 2023-04-05
B2B sales and marketing can sometimes feel like trying to navigate a maze blindfolded—there are twists and turns, dead ends and unexpected obstacles. And to make matters worse, the current economy has brought a slew of new hurdles.
In today's challenging economic climate, here are four of the top challenges B2B sales teams are facing and why good data matters:
With a limited budget, resources need to be used wisely. So what do BDRs want most? Of the BDRs surveyed, 71% said that better contact data would be in their top two choices for increasing productivity and 70% want improved intent data.
A recent study by Databook also shared on MediaPost, indicates that many marketing emails aren’t cutting it for buyers. Two-thirds of buyers surveyed feel the emails they get are too robotic, with 37% saying they strongly agree. And they don’t have the information they need to make a decision: the study points to the need for sellers to share more financial data in the process. From the seller’s perspective, “91% report they are more successful when they can solve complex business problems for potential buyers.” But they’re facing their own challenges, with 25% reporting they lack the tools and resources to do so.
From economic uncertainty to changing buyer behaviors, it's no easy feat for B2B teams to close deals and generate revenue. Good marketing data is crucial for sales teams and business development representatives, especially as they are being asked to do more with less. By using data to inform sales strategies, B2B sales teams can overcome many of today’s challenges.
Please connect with my team if you’d like to discuss how we can empower your sales teams with high-quality data that reaches the right decision-makers and drives sales and customer acquisition.
OMI’s high-quality B2B business contact data comes with a 95% email validity guarantee. Fortune 1000 firms and start-ups use our data to drive modern digital marketing initiatives—including intent monitoring, email marketing, ABM and omnichannel campaigns utilizing display, social media, and more. Reach out to our team today for more information.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.