NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2018-10-24
The human touch will always matter but when it comes to optimizing email marketing – including ROI, engagement and efficiency -- today’s businesses need to embrace automation. Email is ideal for automation: it is data-driven and therefore easily measurable, and because it is the preferred contact medium for a majority of prospects, it makes sense to invest in streamlining it, scaling it and getting the most out of it.
Combining the latest email automation tools with quality prospect contact data can create a powerful approach to making emails more relevant for recipients, leading to more customer growth and incremental revenue.
But implementing automated email campaigns can be tricky. Here are five top trends and issues that marketers should understand in order to get email automation right:
Email automation is complicated but it can be one of the strongest assets to your marketing program and one of the best investments you’ll make for driving business growth. With more than two decades in the email marketing industry, we’d be happy to offer our insight on the ins and outs of email automation. Contact us at OMI to speak with our consultants at no cost today.
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.