Reaching the right decision-maker is even harder these days, as many buyers are working from home, at different hours, and on different devices. But while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. And for good reason: email and digital ads can be targeted to reach your audience across devices and accounts.
Over the past few months I’ve had the opportunity to share my data-driven marketing expertise in articles for Business2Community (B2C) Magazine. Most recently, I wrote about why email and digital marketing are the right choice to drive business and acquire new customers, especially during a crisis. These agile channels are empowering marketers to strengthen business relationships, seize opportunities for new markets, and reach the right buyers.
You can read the full article on B2C here. Let me know if you have any questions or are interested in learning more.
Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Read about our innovative approach to ABM account targeting here.