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Blog post By Paula Chiocchi on 2016-02-10
Ah, Valentine’s Day is almost here (Sunday, February 14) and that means love is in the air. For B2B marketers who love ROI, targeted video is on fire lately, and it’s changing the game in email marketing. Here’s why:
According to a recent study by the Web Video Marketing Council, 96% of B2B marketers are now using video, recognizing its value for engaging audiences and rising above the noise in a crowded market. Another study revealed that nearly 52% of marketing professionals name video as the content that delivers the best ROI. And consider this: shoppers who view video are almost twice as likely to purchase than non-viewers.
If the above stats aren’t convincing enough, here are three more reasons for marketers to fall in love again with video and include it in upcoming campaigns:
The bottom line is that marketers have learned that video is much more than fluff. It now has a purpose: it is ideal for enriching the customer journey at all stages, illustrating your value proposition quickly and clearly, and converting prospects into buyers.
What’s not to love about that?
Elevate your email marketing ROI in 2016. Consider giving BizFACTZ B2B marketing data a try. BizFACTZ allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and, after placing your order, use the offer code “INTRO” at checkout to receive a 20% discount on your first purchase.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
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