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Blog post By Paula Chiocchi on 2020-01-29
A new Ascend2 report, “Email Marketing Effectiveness,” shows how today’s marketers want to elevate their email initiatives as the new decade begins. Whether their desired goals are to drive more revenue or increase email engagement, I found the survey responses to be both interesting and on point – they echo what I’m hearing across our client base and in the market. Below is more insight into what’s on marketers’ wish lists this year along with my top recommendations for email marketing success in 2020:
Sophisticated marketers can use AI and automation to personalize email content at scale. But remember, as marketing tactics advance, user preferences remain important. Most users can tell when an email is automated, so keep the conversation real. And no matter how digital your business becomes, be sure to have human contacts available by phone, in person and online to ensure the customer experience is flawless.
No matter what your email goals are this year, just know that there are always plenty of options for achieving them. And don’t forget, our team at OMI is here for you. We specialize in email acquisition campaigns that fuel lead gen growth and turn prospects into paying customers. How can we support you in improving your email marketing results in 2020 and beyond? Get in touch with me to set up a time to talk.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our video tutorials to find out how you can optimize your acquisition email marketing initiatives.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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Our team will be happy to answer any of your questions.