Blog post By Paula Chiocchi on 2016-03-02
7 Lessons Learned at Marketing Sherpa Summit ‘16
Last week our team attended Marketing Sherpa Summit 2016, held February 22-24 in Las Vegas. What a great event! We had the opportunity to meet and interact with a variety of marketers to share strategies and techniques for improving email and digital marketing results, review successful customer-centric marketing campaigns and, last but not least, network with friends, customers and colleagues.
As a sponsor, we took advantage of the venue to preview our new eBook, “The Executive’s 5-Minute Guide to Building an Effective Email Marketing Database,” which will be available for download soon. The e-book comes on the heels of “140 Reasons Email Marketing is Not Dead: Building Success around Email Marketing,” a book I co-authored with a fabulous team of top marketing experts. From best practices for email testing, to segmentation, click-through rates, conversion rates and more, it is packed with information and is now available on Amazon. The content is also available at no charge on the Aha Amplifier website.
Back to Sherpa Summit...here are a 7 quick observations and takeaways, including insight adapted from the Marketing Sherpa blog:
Those who attended this year’s Marketing Sherpa event know how valuable it was, not only for gaining best-practice insight into email marketing, but also for building and strengthening their careers. For those who haven’t attended, I highly recommend it next year.
I’ll include more information and guidance from what we observed at this event in upcoming blog posts. Stay tuned!
Elevate your email marketing ROI in 2016. Consider giving OMI's email marketing data a try. OMI allows you to reach targeted contacts with precision and accuracy. Visit our website for more information.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.