Blog post By Paula Chiocchi on 2017-12-06
A recent Content Marketing Institute article titled “Why Marketers Need to Think Like Data Scientists (And How to Do It)” really resonated with me. At OMI, data is our business and we couldn’t agree more that it’s incumbent upon marketing professionals today to behave more like data scientists – in order to drive stronger sales, personalize customer and prospect engagement, and generate better business outcomes overall.
Today, with so much data at our fingertips, there’s no excuse not to get started with a more data-driven approach to marketing. If you want to ramp up your efforts in 2018, the Content Marketing Institute suggests these three areas to focus on:
Many email marketers engage in data analysis by measuring and monitoring their campaign results and conducting A/B testing, using the “winning” elements to improve future outcomes. But if your executive management team is asking for more in-depth, advanced analysis or better results (and who isn’t these days?), it may be time to engage with a data science expert, or invest in data science tools or platforms to elevate your game.
The bottom line is, data insights allow organizations to gain a competitive edge, and those businesses that fail to make use of them will stagnate. By thinking more like a data scientist and leveraging the analytical data at your disposal, you will be able to say “I know” more often than “I think.” And the ability to do that can be a powerful game changer for your business.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.