Blog post By Paula Chiocchi on 2019-09-26
It was a thrill for me to recently be interviewed for the Forbes Agency Council podcast on the topic of “Doing More with Your Email Lists.” As email continues to be a top marketing channel for driving revenue and ROI, it’s clear that a company’s email list holds a lot of power: it is critical for generating business growth and customer retention. In the Forbes podcast interview, I offer my top tips on how businesses can leverage email data to identify and convert the right prospects into paying customers. Here’s a snapshot of what I covered:
Knowing how to best leverage email data can empower you to connect with targeted buyers and win more customers. But it takes time along with an investment and commitment to do it right. My advice: focus on quality, trust the process and leverage experienced third-party partners to be successful.
You can listen to the podcast here. You’ll also get to listen to an interview with Antoine Bonacalzi, who provides additional insight into using email data with today’s best practice marketing platforms.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.