Blog post By Paula Chiocchi on 2015-12-16
If you’ve ever opened or sent a file on an online email service (think Gmail or Yahoo!), stored or retrieved a document from Dropbox or Amazon Cloud, or even uploaded a picture to Facebook or other social media platforms, you have utilized cloud computing. The cloud movement has created a “subscription economy,” in which many consumers and businesses alike procure something-as-a-service (XaaS) on a nearly daily basis. Cloud computing is pervasive and has changed the way we live and work.
The adoption of the cloud has many benefits. For consumers, it simplifies file sharing and storage, and allows access to precious photos or documents should your computer hard drive crash. For businesses, it eliminates the need to purchase and implement costly and complicated software systems. Marketers can also use the cloud to access slick and automated email marketing platforms to expand the scalability and frequency of their campaigns.
But the benefits also come with a potential downside: your data is “out there” for hackers to access, or for unscrupulous or negligent vendors to mismanage. The laws protecting cloud data ownership can be, not surprisingly, quite complicated. As such, marketers might bristle at the notion of storing their precious prospect and customer email data—perhaps their most valuable marketing asset—in the cloud. They might think the risk of losing such data, or worse, having it released to criminals, is too great to accept.
But the key is understanding the risks and how to mitigate them. Here are six best practices for email marketers to protect their email data in the cloud:
While I recommend my customers take full advantage of the cloud, they should also be aware of the risks and tread cautiously around the associated data security and ownership challenges. Sticking to proven, reputable vendors should be a good first step, but be sure to do your own homework to find the system that best meets your needs. After all, while data might be beneficial to have in the cloud, keeping your head in the clouds is not recommended.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.