With the holiday season in full swing, many of us are remembering to “shop small” in support of the businesses that need it most. But what about the small businesses that need the product or service you offer?
If you’re not already targeting small-and-medium-sized businesses (SMBs), maybe it’s time to start. SMBs represent a valuable customer base to generate needed revenue for many businesses and their smaller size has distinct advantages. Of course, reaching this group has challenges – especially as they’ve taken the brunt of the economic impact from the pandemic. This year alone, at OMI we purged nearly 5 million businesses (10%) from our SMB database. But with recent increased lockdowns and operating restrictions, it’s time we all show more love to small businesses. They’re out there, you just need to find them and use the right strategies.
I had the chance to share my expertise in targeting and reaching SMBs in a recent article for Business2Community (B2C) Magazine. A lot has changed this year, but many of the same SMB selling strategies remain the same. In the article, I break down four things every B2B marketer needs to know to target SMBs in 2021.
You can read the full article on B2C here. I’m proud to contribute to the B2B community and share my expertise with pieces for B2C or Forbes – in fact this article was also included in a recent ANA newsletter.
If you have any questions or want to learn more on how OMI can support your SMB targeting needs, please reach out.
Outward Media’s proven data cleansing services and targeted, accurate B2B data can enable you to achieve better digital marketing ROI and, ultimately, convert more prospects into customers. Read about our innovative approach to ABM account targeting here.