NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2016-08-03
The Summer Olympics are set to begin and there’s no doubt that athletes from every nation have spent nearly their entire lifetimes training for that big moment in the spotlight. Equally well trained are today’s B2B marketers, who should also be preparing for their moment in the spotlight. When is that moment? At the end of the year, of course—when every initiative is evaluated as either a hit or a miss.
If you’re looking to add more hits, now is the time to take stock of your email campaign fitness for your final lead generation push toward meeting 2016 revenue goals. Consider these five B2B email tactics to take you successfully through the rest of the year:
Don’t delay: ensure these important email tactics are in your email playbook now so that you can get yourself ready for the upcoming lead generation season. By zeroing in on these best practices sooner rather than later, you will almost certainly be on your way to a gold medal by end of year.
Outward Media’s accurate, targeted email data can help you convert more prospects into customers to meet your year-end goals. Ask us how. Also, take a look at our complimentary new e-book on building a successful email marketing database.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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