NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2019-02-06
Long gone are the days of “shot-gunning” email messages to the masses. Instead, most marketers strive to create relevant, on-target communications to their prospects through personalization and segmentation. But today, those proven strategies are even being outshined by one-to-one (1:1) marketing – the practice of marketing to specific customers as individuals to create greater impact on business growth. Ginni Rometty, CEO of IBM, summarized the 1:1 imperative by concluding, “The shift is to go from the segment to the individual.”
With 1:1 now hitting its stride, here are my thoughts on how it impacts email marketing and more:
While customer segmentation isn’t dead, the reality is that evolving technologies, the pervasiveness of digital, and ever-rising customer expectations are all having an impact. The confluence of these and other movements may make simpler marketing techniques and generic, off-target offers a thing of the past. In the future, 1:1 marketing may no longer be the exception but the rule for converting prospects into customers.
As always, we at OMI are here to support your email marketing initiatives. Let us know how we can assist you.
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.