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Blog post By Paula Chiocchi on 2015-07-22
As we move past the halfway point in 2015, email continues to exhibit its dominance as a marketing medium. According to the Direct Marketing Association, it yields an average 4,300% ROI for businesses in the U.S. Experts also say that for every $1 spent on email marketing, the average ROI is $44.25. Meanwhile, research indicates using email to nurture leads generates 50% more sales-ready leads at 33% lower cost. These nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads.
So while the ROI and revenue benefits of email are beyond dispute, it is still incumbent upon marketers to deliver value and make their messages stand out. With hundreds of emails arriving in recipients’ inboxes each day, now more than ever, it’s clear that employing the latest technologies to rise above the clutter is essential. Here are five advanced email techniques to consider adding to your repertoire:
With ever-increasing competition for eyeballs, we’ll continue to see more innovative email techniques such as these in the near future. That’s why I encourage email marketers to stay in front of the technology curve – and get creative and inventive with their email campaigns. But do your research on these technologies, find out how your target audience receives and reads your messages, and rigorously test your outgoing campaigns. By putting a bit more novelty in your emails, your recipients will enjoy receiving them – which means they’ll likely take more action.
If you need help connecting with your ideal prospects and driving more leads for your business, consider giving BizFACTZ’ B2B marketing data a try. BizFACTZ takes the hassle out of email list growth, and allows you to reach targeted contacts with precision and accuracy. Click here to register on our site and use the offer code “INTRO” at checkout to receive a 20% discount on your first order.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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