NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2017-10-25
I’ve written previously about the power of “click-to-call” campaigns. Now, Forrester Research is adding fuel to the fire, indicating that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t call. A separate report found that call conversions from digital marketing – thanks largely to the rise of smart phones -- have skyrocketed, exceeding 100 billion calls in the U.S. alone last year.
Here are more takeaways from the Forrester study, and some implications for B2B and B2C marketers as to why phone calls are emerging as a critical call to action for email campaigns:
It’s important for marketers to interact with customers and prospects at the time and medium of their audience’s choosing. And, these days, for many prospects who are roaming with their mobile device of choice, that engagement can often be a phone call. How do phone calls factor into your marketing formula for success?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
Our team will be happy to answer any of your questions.