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Blog post By Paula Chiocchi on 2019-06-19
Studies show that personalized emails have 29% higher open rates, 41% higher unique click rates and six times higher transaction rates compared to non-personalized emails.
If that’s not enough, it also turns out that email is the ideal medium for personalization: new research by MessageGears reports that 3 out 4 marketers surveyed say creating personalized email messages is “easy,” compared to over half who say creating personalized SMS and push messages is not easy.
Even if personalization is easier with email than it is with other channels, the hard part for many marketers is getting started. Here are 5 first steps you can take to incorporate it into your campaigns:
Personalization generates increased responses from your prospects. But it takes an investment up front, dedication to collecting the right prospect information, and a commitment to sending emails at the right time and place to generate maximum results. It also requires a commitment to continually optimize and improve even the smallest aspects of the customer journey.
Speaking of commitment, my challenge to you is to commit to using more personalization in your email marketing in the months ahead. Game on?
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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