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Blog post By Paula Chiocchi on 2020-02-05
Content marketing has become a growing priority for businesses of all types and sizes. And for good reason: Consumers are savvy, have more choices than ever and, in the B2B world, studies show that 92% of B2B purchases start online. Content marketing gives businesses the means of communicating directly with prospects and customers to show their expertise and build a relationship -- even before a purchase.
Whether you’ve been producing content steadily or are ready to start a new initiative, I’ve found it’s always helpful to have a pulse on what’s working for fellow marketers. A new Content Marketing Institute study shines a light on the highs and lows for B2B content marketing. Here are four insights from the report that jumped out at me.
(Side note, email is ideal for repurposing content from your website or blog posts and sharing it directly with subscribers, or with a new audience through acquisition email data.)
Thank you to Content Marketing Institute for this benchmark data. It’s clear businesses taking the time, effort and resources to create content want it to reach the intended audience. And as someone deeply involved in the world of email and the data that powers it, I see great value in email as the means for reaching the right audience with the right content.
Outward Media’s proven data cleansing services and targeted, accurate email data can enable you to achieve better email marketing ROI and, ultimately, convert more prospects into customers. Take a look at our video tutorials to find out how you can optimize your acquisition email marketing initiatives.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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