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Blog post By Paula Chiocchi on 2018-09-26
It’s no secret that the more relevant your email content, the more likely it will be opened and acted-on by your audience. And one of the best ways to deliver on-target content to your prospects and customers is by segmenting your email list.
I’ve written previously about the importance of database segmentation, which is done simply by splitting up your email list based on a number of specific criteria or conditions. According to eMarketer, 39% of marketers who segment their email lists achieve superior open rates, 28% enjoy lower opt-out and unsubscribe rates, and 24% increase email deliverability, sales leads, and generated revenue.
With these benefits in mind, here are four easy ways to segment your email content to win more customers:
Delivering specific, targeted messages to focused, smaller groups of your email list is one of the best ways to increase your email content relevancy – and improve interest and engagement with your desired customers. What challenges do you face when it comes to using segmentation with your email campaigns? Let me know – I’d like to hear from you!
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects – including millennials and other generations -- and converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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Our team will be happy to answer any of your questions.