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Blog post By Paula Chiocchi on 2016-10-26
While there’s no dispute that personalized emails are highly valuable to B2B marketers, these same marketers admit they struggle with strategies for personalizing their campaigns. In fact, a recent study by Adestra shows that 46% of marketers say they are still in the early stages of implementing email personalization, and the remaining 64% say they want to improve their personalization initiatives.
For some, getting started at a most basic level might mean simply inserting the prospect’s name in the opening email salutation, but the art of effective personalization goes much deeper. It involves time, along with a plan that is anchored by data collection and analysis. With that in mind, here are five tips on how to supersize the way you personalize your email marketing:
Personalization works to generate better responses from your prospects. But it takes an investment up front, dedication to collecting the right prospect information, and sending emails at the right time and place to generate maximum results. If you haven’t yet gone down the path to email personalization, with 2017 on the horizon, now is the time to get started!
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful B2B email marketing database.
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At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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