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Blog post By Paula Chiocchi on 2016-07-27
In a recent blog post, I suggested leveraging triggered emails as a way to drive customer acquisition. It turns out, this tactic is not only relatively easy to automate, but is driving impressive results as well.
As a refresher, triggered emails are those emails which can be automatically sent to your subscribers in response to an event performed or action taken by them. Recently, marketing platform provider Lifecycle Marketing evaluated 24 billion emails and found that while triggered emails account for only 2.3% of total email volume, they translate into 4.4% of all email opens, 9% of all clicks and almost 10% of email revenue. Compared to standard emails, triggered campaigns double open rates from 14.5% to 28.7%, and quadruple unique clicks from 1.6% to 6.5%.
With metrics like that, there’s no reason to hold back on putting triggered emails to work for your business. Here are five ways to get started:
Other triggered emails that may (or may not) apply to your activities could include order confirmations, unsubscribes, thank you messages or service/product feedback or survey requests. Whatever the occasion, triggered email messages give marketers the opportunity to deliver timely, personalized and relevant emails that invite engagement, and stand out from overflowing inboxes. Research shows they are a highly effective type of email for eliciting an immediate response, which B2B marketers can and should use to their advantage.
Outward Media’s accurate, targeted email data can help you convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful email marketing database.
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