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Blog post By Paula Chiocchi on 2018-07-11
It’s no secret that the app market is exploding: according to App Annie, in Q1 of 2018 the app economy was responsible for $18.4 billion in revenue, representing a significant opportunity for marketers to get their piece of the proverbial app pie.
A new study by Leanplum concludes that email is the ideal driver for getting users to become aware of, try, download, engage with and return to apps. Using data from the report, here are seven ways marketers can use email to promote their apps:
Once app creators have conquered the smartphone with their amazing app, they also have the opportunity to own their users’ email inboxes with timely, creative and helpful messages. Indeed, email can be key for app makers to not only promote their apps, but also to engage and retain their users, and build deeper, more longer-lasting relationships.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI by targeting your best prospects – including millennials and other generations -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
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Our team will be happy to answer any of your questions.