NEWS: Say Hello to New Customers: 4 Steps to Get the Most Out of Acquisition Campaigns Schedule a Call
Blog post By Paula Chiocchi on 2017-11-01
According to a report by Retention Science, the weeks leading up to the holidays offer higher click-through rates and lower unsubscribe rates compared to campaigns run throughout the rest of the year. For email marketers, the holidays are “The Most Wonderful Time of the Year” (as the classic song goes) for these three key reasons: prospects are more receptive to marketing messages, they are on the lookout for holiday season deals, and they need to get through their long Christmas shopping lists.
Because holiday email campaigns are so critical for businesses, the importance of compelling subject lines cannot be underestimated. After all, if you can’t pique a reader’s interest as they glance at their crowded inbox, there’s a good chance the rest of your message will go unread.
With that in mind, here are my top email subject line suggestions for the upcoming holiday season:
As you strive to close out the year for your business on a high note, don’t miss out on all the opportunities that this most wonderful time of year has to offer using the email channel. Have you set your holiday email campaigns in motion yet?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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