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Blog post By Paula Chiocchi on 2018-10-03
It’s no secret that, for most businesses, the fourth quarter is an especially important time of year for sales. And when it comes to email marketing as a vehicle for sales, crafting creative and effective messages is key, but it is equally important to ensure that those messages are actually received by your recipients.
I’ve provided some advice previously on email delivery. A new study by Return Path shows some interesting new trends and benchmarking data so I thought I’d revisit the topic. Here are some key takeaways from the study:
To ensure that emails gets through to prospects, I always recommend these eight strategies to clients:
By combining the above strategies with high-impact, personalized content and high-quality, accurate email data, you’ll be sure to see an impact on sales. Wishing you a fantastic fourth quarter!
Outward Media’s accurate, targeted email data can enable you to achieve better email marketing ROI by targeting your best prospects – including top-level executives -- and, ultimately, converting more prospects into customers. Take a look at our case studies to find out more.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
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