Blog post By Paula Chiocchi on 2017-04-19
Helping Fortune 1000 firms and other organizations target millennials with their email marketing is a big focus of ours at OMI. Whether it’s to sell to them, hire them or build brand trust with them, businesses want to be top of mind with this important audience. And why not? Millennials are one of the largest generations in history. They have surpassed baby boomers in size and are now moving into their prime spending years.
While a lion’s share of marketers today are focused on growing their market share with millennials, other business leaders, such as Christopher Williams, are seeking to help those aged 25-35 reach their full potential. Christopher recently launched High Level Wisdom, a new podcast series dedicated to providing millennials with the insights, stories and wisdom needed to become the next CEOs and leaders in America and around the world.
Last week I was honored to be interviewed by Christopher for one of his initial High Level Wisdom podcasts. Here are the key takeaways from our discussion:
You can listen to the complete podcast here. Let me know what you think. And keep an eye out for future podcasts from High Level Wisdom. Christopher has big plans and an important mission. After all, it won’t be long before millennials will be the top decision makers in government, business and more. We need to support them every way we can as they prepare to lead us into the future.
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.