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Blog post By Paula Chiocchi on 2017-02-09
With Valentine’s Day (February 14) upon us, it will be a time to remember and appreciate the true loves of our lives, and show them some well-deserved affection.
B2B marketers should take the same opportunity to show their prospects they care, by investing the time to personalize their email campaigns. (I provided some tips on how to do this previously.) After all, recipients who receive personalized emails will be more interested and engaged – Experian says personalized emails have 29% higher open rates, 41% higher unique click rates and six times higher transaction rates compared to non-personalized emails.
Yet marketers seem to still be missing the mark here -- Litmus reports that only 21% of consumers reported they’ve received a memorable personalized email in the past two months, while the Direct Marketing Association’s email tracking report says that 63% of respondents say that they receive too few valuable personalized emails.
Looking for some ideas to put your email personalization efforts in motion? Here are eight ways to show prospects and customers some love this Valentine’s Day:
Valentine’s Day offers B2B marketers the opportunity to stand out in crowded inboxes with personalized messages that will be welcomed by their audiences, generate more responses, and, deliver more business. And what’s not to love about that?
Outward Media’s accurate, targeted email data can help you achieve better email marketing ROI, and convert more prospects into customers. Ask us how. Also, take a look at our complimentary new e-book on building a successful B2B email marketing database.
At OMI, we believe good things happen when you share your knowledge. That's why we're proud to educate marketers at every level - in every size and type of organization - about the basics of email marketing and the contact data that powers it.
Five Best Practices for Using Email Marketing to Target SMBsGet it Now
The Executive's 15-Minute Guide to Building a Successful Email Marketing DatabaseGet it Now
A 15-Minute Guide to Fortune 2,000 Businesses and ExecutivesGet it Now
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